Plus, a leading Korean fintech company and a subsidiary of
Group (TSE:6172), has entered into a strategic partnership with OST
to develop Blockchain-powered coupons and mobile payments by leveraging OST
technology and the OpenST and OpenST Mosaic Protocols.
Founded in 2009, Metaps Plus operates a Marketing platform for mobile
apps, servicing 300,000 daily active users and achieving 100 million app
downloads every year. It also operates Korea’s largest mobile coupon
platform and partners with 34,000 merchants, processing USD $140 million
of coupon transactions in 2017.
The collaboration with OST will initially focus on tokenizing mobile
coupons. Although mobile apps have made coupons much more convenient
and user-friendly, end-customers still face many traditional
limitations. For example, a coupon typically has an expiration date, can
only be used at specific stores/locations, and may require minimum
purchase thresholds. This limits their value and adoption, frustrating
both consumers and businesses.
Blockchain tokens can solve many of these issues as they are tradable
and have inherent market value, bringing more flexibility to users. To
mirror the large variety of coupons that Metaps Plus currently
processes, this partnership will tap into key areas of Blockchain
development such as Non-Fungible-Tokens (“NFT”), which are designed to
represent unique digital assets.
“Metaps Plus is leading the charge in bringing Blockchain technology
to mass consumers in Korea. Working with OST will help Metaps Plus
create Mobile Coupons 2.0 and pave a whole new way for users to adopt,
use and even trade coupons,” says Seungyeon Kim, CEO, Metaps Plus.
“OST shares our vision and values and is building cutting-edge
Blockchain infrastructure and tools. We look forward to working
together, leveraging our established business network in Korea and OST’s
technical expertise, thus bringing more opportunities to customers,
brands, and merchants,” says Jisoon Lim, CSO, Metaps Plus.
“Blockchain technology will revolutionise loyalty programs across the
world, empowering consumers by allowing them to own what they have
earned. We are thrilled to partner with Metaps Plus, and to work with
them to build a next-generation mobile coupon ecosystem,” says Dr.
Chris Dark, Co-Founder and CCO of OST.
About Metaps Plus
Metaps Plus is a Korean fintech platform founded in 2009. It operates
the domestically top-ranked app marketing reward platform NAS (Trademark
registration 4012646300000) and has 300,000 DAU, achieving 100 million
app downloads every year. In January 2016, it acquired the mobile
commerce company 'SMARTCON' and became the largest mobile fintech
company in Korea. It operates the largest mobile voucher platform in
Korea and partners with about 34,000 merchants. For more information,
please visit http://www.metapsplus.com/
blockchain infrastructure empowers new economies for mainstream
businesses and emerging DApps. OST leads development of the
OpenST Protocol, a framework for tokenizing businesses and the OpenST
Mosaic Protocol for running meta-blockchains to scale Ethereum
applications to billions of users. OST
KIT is a full-stack suite of turnkey developer tools, APIs and SDKs
for managing blockchain economies. OST
partners reach more than 300 million end-users. OST has offices in
Berlin, New York, Hong Kong, and Pune. OST is backed by leading
institutional equity investors including Tencent,
Ventures and 500
View source version on businesswire.com: https://www.businesswire.com/news/home/20181023006100/en/