Sportina uses Oracle Retail to boost customer service while driving operational efficiency.
Sportina, a leading fashion retailer in southeast
'Sportina Group supports a range of different business models, including our own brand, multi-brand, franchise, and wholesale. In order to support this complexity, we recognized the need to centralize and consolidate our planning processes to deliver transparency,'
Today, Sportina segments its portfolio brands into five segments including luxury, premium, core, entry and casual. The segmentation respects customers' individual style, preference and uniqueness while evoking passion, creativity, and fun by delivering relevant offers that drive loyalty. By delivering what a consumer wants, Sportina can avoid markdowns and increase gross margin. With full visibility to inventory availability across all channels, the Sportina team can decrease transfer costs and increase stock rotation.
'Culturally, we are an organization driven by the entrepreneurial spirit. Through our collaborative initiative with Oracle, we were able to outline the responsibilities, accountability, and ownership across the business and design a platform that supported and optimized each. With the modernization, we gained full stock availability throughout all channels,' said
Working with Oracle PartnerNetwork (OPN) member Pronos, Sportina implemented Oracle Retail Merchandise Financial Planning in 16 weeks. This was followed by an implementation of an Oracle Retail Lifecycle Inventory Planning framework designed by
'Convenience is king for customers. They want to go online or in a store and get what they are looking for quickly,' said
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About Oracle Retail
Oracle is the modern platform for retail. Oracle provides retailers with a complete, open, and integrated platform for best-of-breed business applications, cloud services, and hardware that are engineered to work together. Leading fashion, grocery, and specialty retailers use Oracle solutions to accelerate from best practice to next practice, drive operational agility, and refine the customer experience. For more information, visit our website www.oracle.com/retail
About Oracle
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about
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