The following discussion and analysis of our financial condition and results of
operations should be read together with the section titled "Financial
Information" and our audited financial statements and related notes which are
included in our most recent Annual Report on Form 10-K. Our actual results could
differ materially from those anticipated in the forward-looking statements
included in this discussion as a result of certain factors, including, but not
limited to, those discussed in "Risk Factors" included our most recent Annual
Report on Form 10-K and the those additional factors discussed in Part II. Other
Information, Item 1A. Risk Factors of this Quarterly Report on Form 10-Q.
Overview
Qumu Corporation ("Qumu" or the "Company") provides the software solutions to
create, manage, secure, distribute and measure the success of live and on-demand
video for enterprises. Qumu's platform enables global organizations to drive
employee engagement, increase access to video, and modernize the workplace by
providing a more efficient and effective way to share knowledge.
Impact of COVID-19
In March 2020, the World Health Organization declared the outbreak of COVID-19
as a pandemic, which continues to be spread throughout the U.S. and the world.
The COVID-19 pandemic has changed the businesses of Qumu's customers and
prospective customers in a number of ways. As part of these changes, enterprises
of all sizes are implementing technology plans to virtualize customer meetings,
employee communications and major events - as well as record and store video
assets for on-demand viewing.
Widespread adoption and use of video in the enterprise is critical to our future
growth and success. Qumu believes that the COVID-19 crisis will act as a tipping
point for the use and acceptance of video as a primary communication channel
within the enterprise. As video content and software to manage video content
achieve high levels of acceptance within the enterprise, we believe this will
drive demand and market adoption for Qumu's video platform and tools. During the
first quarter ended March 31, 2020, Qumu received early evidence of this
expected increase in adoption and use of video in the enterprise due to
COVID-19:
•      Beginning in March 2020, Qumu's prospective customers cited COVID-19

travel restrictions, work-from-home requirements and social distancing


       protocols as factors motivating their consideration of Qumu's live and
       on-demand video for the enterprise software solutions. During the last
       weeks of March 2020, Qumu received customer orders of $9.7 million total
       contract value, which were directly attributable to the new working
       environment caused by the pandemic COVID-19. Other customer orders and
       sales opportunities have also accelerated due to the customers'
       COVID-19-driven video needs.

• During the last week of March 2020, use of Qumu's cloud-based enterprise

video solution increased over 30 times normal levels during peak business

hours. This dramatic increase is the result of Qumu's Global 2000 customer

base mobilizing to support thousands of concurrent video users, as they

operate under travel restrictions and mandatory work-at-home policies due

to COVID-19. Into the month of April 2020, Qumu has continued to

experience higher than average usage among its customers and anticipates

this will continue at least for the duration of widespread travel

restrictions and mandatory work-at-home policies due to COVID-19, as well


       as generally following this period as customers increase their use of
       video as a primary communication channel in the enterprise.


While Qumu has not given annual financial guidance for 2020 in consideration of
the proposed merger with Synacor, Qumu expects to capture additional revenue
opportunities presented by the widespread adoption and use of video in the
enterprise. Given Qumu's current visibility to customer contracts and pipeline
activity, Qumu expects 2020 revenue to be approximately $28 million as compared
to 2019 revenue of $25.4 million.
Qumu is continuing to adapt to the COVID-19 pandemic environment, with a focus
on mitigating the near-term impact while positioning Qumu's business for success
during and coming out of the crisis. Actions being taken include:
•      Protecting Employees: Since the March 2020 shelter-in-place and

stay-at-home executive orders and similar requirements, Qumu's employees

in each of its locations - Minneapolis, Minnesota; Burlingame, California;

London, England; and Hyderabad, India - are working remotely and

continuing to support Qumu's operations globally. Qumu has not experienced


       any layoffs or furloughs and, due to expected revenue performance in 2020,
       does not expect future layoffs or furloughs.


•      Prioritizing Services and Supplies: For the significant majority of
       customers, Qumu is able to provide remote support and service. Due to
       customer demand, Qumu has and may in the future rely upon outsourced
       professional services,



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which generally will negatively impact margins. For customers that require
on-site performance of support and services, Qumu has been working with the
customers to defer on-site activities until mutually agreed with primary
consideration for the health and safety of employees. Given the role of Qumu's
products in global communications, Qumu believes that its products are essential
in the support of the world's critical infrastructure under the CISA
(Cybersecurity and Infrastructure Security Agency) guidelines from the U.S.
Department of Homeland Security. Qumu's operations team has been working closely
with our suppliers to secure hardware to fulfill customer orders and with our
logistics partners to manage and mitigate any potential disruption to supply. To
date, Qumu has not experienced supply or personnel issues that have materially
impacted Qumu's ability to maintain service levels and deliver on our
commitments to Qumu customers.
•      Enhanced Financial Diligence: Considering the scale of the COVID-19

pandemic and the corresponding economic crisis it has created, Qumu has

continued to diligently evaluate the nature and extent of the financial

impact of COVID-19 on Qumu's customers. To date, Qumu has not experienced

any material collections issues stemming from COVID-19 impacts on Qumu's

customers. At this time, Qumu believes it has limited risk credit or

collection risk given its Global 2000 customer base and given that

non-payment may lead to termination of access to cloud or hybrid deployed

solutions or termination of technical support and updates for on-premise

solutions.




In the second quarter 2020 and second half of 2020, Qumu expects cash flows from
operating activities to be affected by those factors that have historically
impacted operating cash flows - fluctuations in revenues, timing of customer
payments, personnel costs, outside service providers, and the amount and timing
of royalty payments and equipment purchases as Qumu continues to support the
growth of its business. Other than to the extent COVID-19 impacts these factors
as described in this discussion and analysis of our financial condition and
results of operations, Qumu does not expect cash flows from operating activities
to be specifically affected by COVID-19 impacts.
Qumu has not applied for any loan program under the CARES Act, such as the
Paycheck Protection Program, which requires an applicant to certify that the
loan is necessary to support its ongoing operations. Due to Qumu's current and
expected future financial performance, Qumu does not believe a Paycheck
Protection Program loan is necessary to support its ongoing operations.
Our actual results could differ materially from those anticipated in the
forward-looking statements included in this discussion of the impact of COVID-19
as a result of certain factors, including, but not limited to, those discussed
in "Risk Factors" included our most recent Annual Report on Form 10-K and those
additional factors discussed in Part II. Other Information, Item 1A. Risk
Factors of this Quarterly Report on Form 10-Q.
Critical Accounting Policies
The discussion of the Company's financial condition and results of operations is
based upon its financial statements, which are prepared in accordance with
accounting principles generally accepted in the United States of America, or
GAAP. The preparation of the Company's financial statements requires management
to make estimates, judgments and assumptions that affect the reported amounts of
assets, liabilities, revenues, costs and expenses and related disclosures. On an
ongoing basis, management evaluates its estimates and assumptions. Management
bases its estimates of the carrying value of certain assets and liabilities on
historical experience and on various other assumptions that management believes
to be reasonable. The Company's actual results may differ from these estimates
under different assumptions or conditions.
Management utilizes its technical knowledge, cumulative business experience,
judgment and other factors in the selection and application of the Company's
accounting policies. The accounting policies considered by management to be the
most critical to the presentation of the condensed consolidated financial
statements because they require the most difficult, subjective and complex
judgments include revenue recognition, accounting for leases, and derivative
liabilities for outstanding warrants. Our significant accounting policies
applicable to the three months ended March 31, 2020 are discussed in Item 7.
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" of the Company's Annual Report on Form 10-K for the year ended
December 31, 2019.

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Results of Operations
The percentage relationships to revenues of certain income and expense items for
the three months ended March 31, 2020 and 2019, and the percentage changes in
these income and expense items relative to the prior year period, are contained
in the following table:
                                                               Three Months Ended March 31,
                                                                                        Percent
                                                                                       Increase
                                                           Percentage of Revenues     (Decrease)
                                                                                        2019 to
                                                             2020           2019         2020
Revenues                                                    100.0  %       100.0  %        (12 )%
Cost of revenues                                            (33.5 )        (21.7 )          36
Gross profit                                                 66.5           78.3           (26 )
Operating expenses:
Research and development                                     28.6           23.6             6
Sales and marketing                                          35.6           33.1            (6 )
General and administrative                                   41.7           24.6            49
Amortization of purchased intangibles                         2.6            3.0           (25 )
Total operating expenses                                    108.5           84.3            13
Operating loss                                              (42.0 )         (6.0 )         510
Other income (expense), net                                  (1.7 )         (7.4 )         (80 )
Loss before income taxes                                    (43.7 )        (13.4 )         185
Income tax benefit                                           (0.8 )            -         1,150
Net loss                                                    (42.9 )%       (13.4 )%        181  %


Revenues
The Company generates revenue through the sale of enterprise video content
management software, hardware, maintenance and support, and professional and
other services. Software sales may take the form of a perpetual software
license, a cloud-hosted software as a service (SaaS) or a term software license.
Software licenses and appliances revenue includes sales of perpetual software
licenses and hardware. Service revenue includes SaaS, term software licenses,
maintenance and support, and professional and other services.
The table below describes Qumu's revenues by product category (dollars in
thousands):
                                                                  Three 

Months Ended March 31,


                                                                                                    Percent
                                                                                  Increase         Increase
                                                                                 (Decrease)       (Decrease)
                                                                                                    2019 to
                                                       2020         2019        2019 to 2020         2020
Software licenses and appliances                    $   1,540     $ 1,005     $        535            53  %

Service


Subscription, maintenance and support                   4,160       5,563           (1,403 )         (25 )
Professional services and other                           527         530               (3 )          (1 )
Total service                                           4,687       6,093           (1,406 )         (23 )
Total revenues                                      $   6,227     $ 7,098     $       (871 )         (12 )%


Revenues can vary year to year based on the type of contract the Company enters
into with each customer. The quarterly software licenses and appliances revenues
are also subject to the timing of fulfillment of products, which can result in
large fluctuations when compared to the prior quarters. The increase in software
licenses and appliances revenues in the three months ended March 31, 2020,
compared to the corresponding 2019 period, was driven by an increase in
perpetual software license and appliance sales to both new and existing
customers. Of the $6.2 million in revenue for the first quarter ended March 31,
2020, approximately $0.5 million in revenue was attributable to a large customer
order received at the end of the quarter, which the customer identified as
specifically driven by COVID-19.
The decrease in subscription, maintenance and support revenues in the three
months ended March 31, 2020, compared to the corresponding 2019 period, primary
resulted from significant first quarter 2019 term software license sales for
which revenue is recognized up front in accordance with the revenue recognition
provisions of ASC 606.

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Professional services revenues for the three months ended March 31, 2020 were
generally consistent with the corresponding 2019 period.
Future consolidated revenues will be dependent upon many factors, including the
rate of adoption of the Company's software solutions in its targeted markets and
whether arrangements with customers are structured as a perpetual, term or SaaS
licenses, which impacts the timing of revenue recognition. Other factors that
will influence future consolidated revenues include the timing of customer
orders and renewals, the product and service mix of customer orders, the impact
of changes in economic conditions and the impact of foreign currency exchange
rate fluctuations.
Due to the impact of COVID-19, Qumu generally expects increased demand for
Qumu's enterprise video as a service and Qumu's other video software offerings
both in the short-term and in the long-term, as well as increased usage of its
video platform among existing and future customers. With respect to the large
customer order that was driven by COVID-19, Qumu expects to recognize revenue
from this order of approximately $3.8 million in the second quarter 2020,
subject to Qumu's fulfillment of its delivery and deployment obligations.
While Qumu has not given annual financial guidance for 2020 in consideration of
the proposed merger with Synacor, Qumu expects to capture additional revenue
opportunities presented by the widespread adoption and use of video in the
enterprise. Given Qumu's current visibility to customer contracts and pipeline
activity, Qumu expects 2020 revenue to be approximately $28 million as compared
to 2019 revenue of $25.4 million.
Gross Profit and Gross Margin
A comparison of gross profit and gross margin by revenue category is as follows
(dollars in thousands):
                                                                 Three Months Ended March 31,
                                                                                                 Percent
                                                                                Increase        Increase
                                                                               (Decrease)      (Decrease)
                                                                                                 2019 to
                                                      2020        2019        2019 to 2020        2020
Gross profit:
Software licenses and appliances                    $   892     $   694     $      198             29  %
Service                                               3,248       4,867         (1,619 )          (33 )
Total gross profit                                  $ 4,140     $ 5,561     $   (1,421 )          (26 )%

Gross margin:
Software licenses and appliances                       57.9 %      69.1 %        (11.2 )%
Service                                                69.3 %      79.9 %        (10.6 )%
Total gross margin                                     66.5 %      78.3 %        (11.8 )%


The total gross margin percentage decreased 11.8% in the three months ended
March 31, 2020, compared to the corresponding 2019 period, resulting from
decreases in both software licenses and appliances gross margin and service
gross margin. The 11.2% decrease in software licenses and appliances gross
margin in the three months ended March 31, 2020, compared to the corresponding
2019 period, was due primarily to sales mix that included a proportionately
higher amount of appliances revenue, which generally has lower margins. The
10.6% decrease in service gross margin in the three months ended March 31, 2020,
compared to the corresponding 2019 period, was primarily due to a decrease in
higher margin term software license revenue, partially offset by decreased
amortization expense as certain purchased intangible assets became fully
amortized at the end of 2019.
Gross profit includes $72,000 and $117,000 for the three months ended March 31,
2020 and 2019, respectively, for the amortization of intangible assets acquired
as a result of the acquisition of Qumu, Inc. in the fourth quarter of 2011 and
the acquisition of Kulu Valley in the fourth quarter of 2014. Cost of revenues
for the full year 2020 is expected to include approximately $0.3 million of
amortization expense for purchased intangibles, compared to $0.5 million for the
full year 2019. Included in cost of revenues are the costs related to the
Company's service personnel, of which there were 21 and 19 at March 31, 2020 and
2019, respectively.
Future gross profit margins are expected fluctuate quarter to quarter and will
be impacted by the rate of growth and mix of the Company's product and service
offerings, utilization of service personnel, fixed and variable royalty expense,
and foreign currency exchange rate fluctuations.

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Operating Expenses
The following is a summary of operating expenses (dollars in thousands):
                                                                   Three 

Months Ended March 31,


                                                                                                     Percent
                                                                                    Increase        Increase
                                                                                   (Decrease)      (Decrease)
                                                                                                     2019 to
                                                        2020          2019        2019 to 2020        2020
Operating expenses:
Research and development                            $   1,780       $ 1,674     $       106             6  %
Sales and marketing                                     2,218         2,352            (134 )          (6 )
General and administrative                              2,593         1,746             847            49
Amortization of purchased intangibles                     164           218             (54 )         (25 )
Total operating expenses                            $   6,755       $ 5,990     $       765            13  %


Total operating expenses as a percent of revenues increased to 109% for the
three months ended March 31, 2020, compared to the 84% for the comparable 2019
period, with the increase primarily driven by transaction-related expenses
totaling $811,000 related to the Company's merger agreement with Synacor, Inc.
that were included in general and administrative expense for the three months
ended March 31, 2020. Qumu anticipates additional merger-related expenses in the
second quarter 2020 and thereafter until the merger is completed or the merger
agreement is terminated. The Company had 84 and 80 personnel in operating
activities at March 31, 2020 and 2019, respectively.
Research and development
Research and development expenses were as follows (dollars in thousands):
                                                                     Three 

Months Ended March 31,


                                                                                  Increase       Percent Increase
                                                                                 (Decrease)         (Decrease)
                                                       2020         2019        2019 to 2020       2019 to 2020
Compensation and employee-related                   $   1,248     $ 1,197     $        51              4  %
Overhead and other expenses                               394         335              59             18
Outside services and consulting                           113         108               5              5
Depreciation and amortization                               -           1              (1 )         (100 )
Equity-based compensation                                  25          33              (8 )          (24 )
Total research and development expenses             $   1,780     $ 1,674     $       106              6  %


Total research and development expenses as a percent of revenues were 29% and
24% for the three months ended March 31, 2020 and 2019, respectively. The
Company had 35 research and development personnel as of both March 31, 2020 and
March 31, 2019.
The increase in total research and development expenses of $106,000 in the three
months ended March 31, 2020, compared to the corresponding 2019 period, was
primarily due to increased costs for cloud hosting-related projects included in
overhead and other expenses. Qumu may incur increased research and development
expenses in the second quarter 2020 for additional projects to support
customers' increased usage of Qumu's cloud-based enterprise video solution due
to COVID-19.

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Sales and marketing
Sales and marketing expenses were as follows (dollars in thousands):
                                                                 Three 

Months Ended March 31,


                                                                                                  Percent
                                                                                Increase         Increase
                                                                               (Decrease)       (Decrease)
                                                                                                  2019 to
                                                      2020        2019        2019 to 2020         2020
Compensation and employee-related                   $ 1,771     $ 1,826     $        (55 )            (3 )%
Overhead and other expenses                             237         291              (54 )           (19 )
Outside services and consulting                         172         209              (37 )           (18 )
Depreciation and amortization                            11           1               10           1,000
Equity-based compensation                                27          25                2               8
Total sales and marketing expenses                  $ 2,218     $ 2,352     $       (134 )            (6 )%


Total sales and marketing expenses as a percent of revenues were 36% and 33% for
the three months ended March 31, 2020 and 2019, respectively. The Company had 32
and 27 sales and marketing personnel at March 31, 2020 and 2019, respectively.
The decrease in sales and marketing expenses of $134,000 in the three months
ended March 31, 2020 compared to the corresponding 2019 period was primarily
driven by decreased compensation and employee-related costs due to lower
commissions expense, partially offset by costs associated with an increase in
sales and marketing personnel. Additionally, expenses for the three months ended
March 31, 2020 were favorably impacted by cost reductions in overhead and other
expenses in connection with the Company's consolidation of cloud hosting
providers. Qumu expects higher sales and marketing expense for the full year
2020 as compared to the full year 2019 driven primarily by expected increased
compensation and employee-related costs due to higher commissions expense,
consistent with Qumu's higher expected revenue in 2020 due to COVID-19.
General and administrative
General and administrative expenses were as follows (dollars in thousands):
                                                                   Three 

Months Ended March 31,


                                                                                                     Percent
                                                                                    Increase        Increase
                                                                                   (Decrease)      (Decrease)
                                                                                                     2019 to
                                                        2020          2019        2019 to 2020        2020
Compensation and employee-related                   $     698       $   719     $       (21 )          (3 )%
Overhead and other expenses                               308           341             (33 )         (10 )
Outside services and consulting                           522           450              72            16
Depreciation and amortization                              66            71              (5 )          (7 )
Equity-based compensation                                 188           165              23            14
Transaction-related expenses                              811             -             811           n/m
Total general and administrative expenses           $   2,593       $ 1,746     $       847            49  %


Total general and administrative expenses as a percent of revenues were 42% and
25% for the three months ended March 31, 2020 and 2019, respectively. The
Company had 17 and 18 general and administrative personnel at March 31, 2020 and
2019, respectively.
The increase in expenses of $847,000 in the three months ended March 31, 2020
compared to the corresponding 2019 period was driven primarily by
transaction-related expenses related to the Company's merger agreement with
Synacor, Inc. totaling $811,000. Additionally, outside services costs increased
due to higher expenses associated with professional services and shareholder
relations activities in the three months ended March 31, 2020. Qumu anticipates
additional merger-related expenses in the second quarter 2020 and thereafter
until the merger is completed or the merger agreement is terminated.
Amortization of Purchased Intangibles
Operating expenses include $164,000 and $218,000 for the three months ended
March 31, 2020 and 2019, respectively, for the amortization of intangible assets
acquired as part of the Company's acquisition of Qumu, Inc. in October 2011 and
the acquisition of Kulu Valley in October 2014. Operating expenses for the full
year 2020 are expected to include approximately

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$0.7 million of amortization expense associated with purchased intangibles,
exclusive of the portion classified in cost of revenue, compared to $0.8 million
for the full year 2019.
Other Income (Expense), Net
Other income (expense), net was as follows (dollars in thousands):
                                                            Three Months Ended
                                                                 March 31,
                                                             2020          2019
Interest income (expense), net                           $      17       $ (205 )
Decrease (increase) in fair value of warrant liability          36         (289 )
Other, net                                                    (160 )        (31 )
Total other income (expense), net                        $    (107 )     $ 

(525 )




The Company recognized interest income of $17,000 and interest expense of
$205,000 for the three months ended March 31, 2020 and 2019, respectively, which
in 2019 included the accrual of interest on the Company's term loan, as well as
the amortization of deferred financing costs. Additionally, interest expense was
lower in the three months ended March 31, 2020, compared to the corresponding
2019 period, due to the Company's $4.0 million payoff on its term loan principal
balance in November 2019.
The Company recorded non-cash income of $36,000 and non-cash expense of $289,000
for the three months ended March 31, 2020 and 2019, respectively, resulting from
the change in the fair value of the Company's warrant liability.
Other expense included net losses on foreign currency transactions of $159,000
and $94,000 for the three months ended March 31, 2020 and 2019, respectively.
See "Liquidity and Capital Resources" below for a discussion of changes in cash
levels.
Income Taxes
The provision for income taxes represents federal, state, and foreign income
taxes or income tax benefit on income or loss. Net income tax benefit was
$50,000 and $4,000 for the three months ended March 31, 2020 and 2019,
respectively. The net income tax benefit for the three months ended March 31,
2020 and 2019, was impacted by the tax benefit for refundable research credits
from United Kingdom operations offset by an increase in reserves for
unrecognized tax benefits.
Liquidity and Capital Resources
The following table sets forth certain relevant measures of the Company's
liquidity and capital resources (in thousands):
                                                       March 31,     December 31,
                                                         2020            2019
Cash and cash equivalents                             $   8,365     $       10,639
Working capital                                       $  (1,711 )   $          829
Financing obligations                                 $     194     $          240
Operating lease liabilities                               1,926              2,174

Financing obligations and operating lease liabilities $ 2,120 $

2,414




Management expects the Company will be able to maintain current operations and
anticipated capital expenditure requirements for at least the next 12 months
through its cash reserves, as well as any cash flows that may be generated from
current operations. Management also expects that the Company's financial
resources will allow it to manage the anticipated impact of COVID-19 on its
business operations for the foreseeable future, which could include delays in
payments from customers and partners. The challenges posed by COVID-19 to the
Company are expected to evolve rapidly. Consequently, management will continue
to evaluate its financial position in light of future developments, particularly
those relating to COVID-19.
At March 31, 2020, the Company had aggregate negative working capital of $1.7
million, compared to positive working capital of $829,000 at December 31, 2019.
Working capital includes current deferred revenue of $10.3 million and $10.1
million at March 31, 2020 and December 31, 2019, respectively. The primary
contributor to the change in working capital was the cash used to fund the
Company's operating loss during the three months ended March 31, 2020, including
$811,000 of transaction-related expenses related to the Company's merger
agreement with Synacor, Inc. Qumu anticipates additional merger-related expenses
in the second quarter 2020 and thereafter until the merger is completed or the
merger agreement is terminated.

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Financing obligations as of March 31, 2020 and December 31, 2019 primarily
consist of finance leases related to the acquisition of computer and network
equipment and furniture. Operating lease liabilities consists of liabilities
primarily related to the Company's office leases.
The Company's primary source of cash from operating activities has been cash
collections from sales of products and services to customers. The Company
expects cash inflows from operating activities to be affected by increases or
decreases in sales and timing of collections. The Company's primary use of cash
for operating activities has been for personnel costs and outside service
providers, payment of royalties associated with third-party software licenses
and purchases of equipment to fulfill customer orders. The Company expects cash
flows from operating activities to be affected by fluctuations in revenues,
personnel costs, outside service providers, and the amount and timing of royalty
payments and equipment purchases as the Company continues to support the growth
of the business. The amount of cash and cash equivalents held by the Company's
international subsidiaries that is not available to fund domestic operations
unless repatriated was $3.1 million as of March 31, 2020. The repatriation of
cash and cash equivalents held by the Company's international subsidiaries would
not result in an adverse tax impact on cash given that the future tax
consequences of repatriation are expected to be insignificant.
Summary of Cash Flows
A summary of cash flows is as follows (in thousands):

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