Tiffany & Co. (NYSE: TIF) today announced plans to open a new boutique in Matsuzakaya Nagoya flagship store (3-16-1, Sakae Naka-ku Nagoya-shi, Aichi) on September 26. The store is ideally located on Otsu-dori (boulevard) in Sakae, Nagoya-shi, a vibrant area of luxury shopping and restaurants.

The approximately 2,300-square-foot (approximately 65 tsubo) boutique is Tiffany's third Nagoya location, following the Nagoya store at 3-24-17 Nishiki Naka-ku and the JR Nagoya Takashimaya boutique. Mike Christ, Tiffany Japan president, noted, ?We are pleased to join the Matsuzakaya Honten in Nagoya and look forward to building a relationship with their loyal clientele.?

Customers will enter the boutique through an elegant stone arch bordered by honey onyx. The interior is distinguished by a dramatic new purple color palette, green sycamore stained hardwood, rice paper wall coverings and newly designed custom furniture.

In addition to a lavish array of diamonds in platinum and eighteen-karat gold settings, the boutique will offer the celebrated collections of exclusive Tiffany designers Elsa Peretti, Paloma Picasso, Jean Schlumberger and Frank Gehry; fine and bridal jewelry; sterling silver and gold fashion jewelry; watches and a selection of gifts.

This new boutique brings the total number of Tiffany's Japan locations to fifty-four.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. Additional information can be found on Tiffany's web site, www.tiffany.co.jp.

TIFFANY & CO. and TIFFANY are exclusive trademarks of Tiffany and Company.

Tiffany & Co.
Mark L. Aaron, 212-230-5301
mark.aaron@tiffany.com