Tiffany & Co. (NYSE: TIF) today announced plans for a September 2007 opening of a 1,240-square-foot boutique in the newly renovated Palacio de Hierro, one of Mexico's premier department stores, located in the city's Santa Fe area, at Av. Vasco de Quiroga 3800.

The new boutique will offer an array of renowned TIFFANY & CO. collections. Among them are the jeweler's celebrated diamond engagement rings, and jewels of ultimate glamour in platinum and eighteen-karat gold settings; lustrous pearls; the signature designs of Elsa Peretti, Paloma Picasso, Jean Schlumberger, and the artful twists and curves of Frank Gehry; watches; accessories; and gifts.

?With its luxury shopping, fine restaurants and growing business and residential community, Santa Fe is a natural setting for a TIFFANY & CO. boutique,? said Andrea Artigas, managing director, Tiffany & Co. Mexico. ?We've secured an ideal location in Palacio de Hierro, whose plans for creating an elegant new store environment fit perfectly with our own plans for bringing Tiffany quality, craftsmanship and superior service to this sophisticated market.?

The boutique is Tiffany's fifth location in Palacio de Hierro department stores throughout Mexico. In addition, the jeweler operates a flagship store on Avenida Presidente Masaryk in Mexico City.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. For additional information, please visit www.tiffany.com or call our shareholder information line at 800-TIF-0110.

TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.