Julie Masino
Chief Executive Officer at CRACKER BARREL OLD COUNTRY STORE, INC.
Net worth: 2 M $ as of 2024-03-30
Profile
Julie Felss Masino is currently the President, Chief Executive Officer & Director at Cracker Barrel Old Country Store, Inc. She is also a Director at Happy Mountains LLC and an Independent Director at Vivid Seats, Inc. Julie has previously held positions as the President & Chief Executive Officer at Sprinkles Cupcakes LLC from 2014 to 2017, and as the President, Senior Vice President & GM-Fisher Price at Mattel, Inc. from 2017 to 2018.
She has also worked as the Vice President-Global Beverage at Starbucks Corp.
and as the President-International at Taco Bell Corp.
from 2020 to 2023.
Julie's education includes an undergraduate degree from Miami University.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2023-09-20 | 31,000 ( 0.14% ) | 2 M $ | 2024-03-30 | |
VIVID SEATS INC. CLASS A
0.02% | 2024-01-03 | 27,857 ( 0.02% ) | 166 863 $ | 2024-03-30 |
Julie Masino active positions
| Companies | Position | Start |
|---|---|---|
| VIVID SEATS INC. | Director/Board Member | 2021-10-17 |
| CRACKER BARREL OLD COUNTRY STORE, INC. | Chief Executive Officer | 2023-08-06 |
Happy Mountains LLC
 Happy Mountains LLC Hospital/Nursing ManagementHealth Services PhysicianOne Urgent Care provides professional walk-in medical treatment for non-life and non-limb threatening illnesses and injuries. Its services include x-ray, lab and pharmacy. The firm provides travel and adult vaccinations, x-rays, blood and urine tests, EKGs, physicals, IV fluid/medication, and additional services. It also engages in providing a convenient alternative to primary care physician offices by offering full-service walk-in treatment for a wide array of illnesses and injuries. The company was founded by Jeannie M. Kenkare, Bernd G. Woerner, and Ralph Robert Rohatsch in 2008 and is headquartered in Brookfield, CT. | Director/Board Member | 2016-08-31 |
Former positions of Julie Masino
| Companies | Position | End |
|---|---|---|
Taco Bell Corp.
 Taco Bell Corp. RestaurantsConsumer Services Taco Bell Corp. operates a chain of restaurants. Its products include texas-mexican cuisine foods such as tacos, burritos, gorditas, quesadillas, nachos, chalupas, salads and food items. The company was founded by Glen William Bell, Jr. in 1962 and is headquartered in Irvine, CA. | President | 2023-05-31 |
| MATTEL, INC. | President | 2017-12-31 |
Sprinkles Cupcakes LLC
 Sprinkles Cupcakes LLC Food: Specialty/CandyConsumer Non-Durables Sprinkles Cupcakes LLC offers bakery products. It specializes in manufacturing cupcakes, which are handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. The firm also supplies cupcakes for wedding, parties and events. The company was founded by Charles E. Nelson II and Candace C. Nelson in April 2005 and is headquartered in Beverly hills, CA. | Chief Executive Officer | 2016-12-31 |
| STARBUCKS CORPORATION | Corporate Officer/Principal | - |
Food Lifeline Hunger Solution Center
 Food Lifeline Hunger Solution Center Miscellaneous Commercial ServicesCommercial Services Food Lifeline Hunger Solution Center provides food donations. The firm provides meals a day to local food assistance programs for stopping hunger. The company was founded in 1979 and it is headquartered in Seattle, WA. | Director/Board Member | - |
Training of Julie Masino
| Miami University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 4 |
|---|---|
| MATTEL, INC. | Consumer Durables |
| STARBUCKS CORPORATION | Consumer Services |
| CRACKER BARREL OLD COUNTRY STORE, INC. | Consumer Services |
| VIVID SEATS INC. | Consumer Services |
| Private companies | 4 |
|---|---|
Taco Bell Corp.
Taco Bell Corp. RestaurantsConsumer Services Taco Bell Corp. operates a chain of restaurants. Its products include texas-mexican cuisine foods such as tacos, burritos, gorditas, quesadillas, nachos, chalupas, salads and food items. The company was founded by Glen William Bell, Jr. in 1962 and is headquartered in Irvine, CA. | Consumer Services |
Food Lifeline Hunger Solution Center
Food Lifeline Hunger Solution Center Miscellaneous Commercial ServicesCommercial Services Food Lifeline Hunger Solution Center provides food donations. The firm provides meals a day to local food assistance programs for stopping hunger. The company was founded in 1979 and it is headquartered in Seattle, WA. | Commercial Services |
Sprinkles Cupcakes LLC
Sprinkles Cupcakes LLC Food: Specialty/CandyConsumer Non-Durables Sprinkles Cupcakes LLC offers bakery products. It specializes in manufacturing cupcakes, which are handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. The firm also supplies cupcakes for wedding, parties and events. The company was founded by Charles E. Nelson II and Candace C. Nelson in April 2005 and is headquartered in Beverly hills, CA. | Consumer Non-Durables |
Happy Mountains LLC
Happy Mountains LLC Hospital/Nursing ManagementHealth Services PhysicianOne Urgent Care provides professional walk-in medical treatment for non-life and non-limb threatening illnesses and injuries. Its services include x-ray, lab and pharmacy. The firm provides travel and adult vaccinations, x-rays, blood and urine tests, EKGs, physicals, IV fluid/medication, and additional services. It also engages in providing a convenient alternative to primary care physician offices by offering full-service walk-in treatment for a wide array of illnesses and injuries. The company was founded by Jeannie M. Kenkare, Bernd G. Woerner, and Ralph Robert Rohatsch in 2008 and is headquartered in Brookfield, CT. | Health Services |
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