The luxury sector is undergoing a major transformation. It has been able to democratise while retaining its specific characteristics: rarity, aestheticism, refinement and exclusivity. The sector has now entered an industrial era under the aegis of powerful groups bearing the banner of a number of major brands distributed throughout the world. Although luxury goods are attracting more and more investors in search of quality stocks, it is important to identify the stocks that will be able to take full advantage of the growth levers available to them.
Attracting an increasingly young clientele, particularly in emerging Asian markets, luxury companies have already found the pillars of their future growth. Indeed, even if most of the major groups in the sector come from rich countries, an increasingly important part of the demand comes from emerging countries, particularly in China where the middle class is becoming more affluent. All products or services are affected: leather goods, haute couture, cars, boats, watches, jewellery, wine, etc. The entire sector seems to be adapting to meet the new challenges it faces. The digitalisation of traditional brands that have been able to pivot their business to conquer their new, younger clientele is proof of this. This thematic list presents the main players, from niche values to the largest groups in the world, in a flourishing market with a bright future.