To the point: Volkswagen Accessories at the IAA 2011

New: accessories and lifestyle collections for up!, Beetle & Co.

Dreieich / Frankfurt, 13 September 2011 - An explosive display of new products from Volkswagen Accessories awaits visitors at the Volkswagen stand at the 64th Passenger Vehicle IAA. From 15th to 25th of September they can experience the diverse range of accessories live in the vehicles themselves. In addition, Volkswagen Accessories also presents clothing and accessories from the new Beetle, up!, Volkswagen R, R-Line, Children's and GTI collections in the Lifestyle Shop. A diverse range of new model cars also awaits the fairgoers.

Alongside presentations covering accessory highlights on the numerous exhibition vehicles and in the Lifestyle Shop, this year everything at Volkswagen Accessories focuses on the motto "accessories to touch". The visitors to the exhibition stand can touch and experience the accessories themselves at "experience bars". For example, they can connect their mobile telephones to a Volkswagen Genuine RMT 200 or RMT 300 radio via an adapter or Bluetooth and try out the functions of the radio from the new Beetle collection over headphones. Miniature versions of footmats as well as other full-size products wait for visitors to "experience" them at the IAA.

Volkswagen Accessories has prepared an extra highlight for winter sport fans: a snowboard holder with a snowboard is mounted on the roof bars. Visitors to the exhibition stand can test the snowboard holder's functions live on this exhibit. Alongside this, a complete wheel provides visitors with the opportunity to attach snow chains.

Volkswagen Accessories also offers an entire multimedia accessories experience at the IAA. Visitors can use a touch screen to access the design film configurator for the Beetle and the up!, for example, or view and immerse themselves in a variety of accessory films.

Volkswagen Zubehör GmbH – About us

Being a subsidiary of Volkswagen AG, Volkswagen Zubehör GmbH develops and markets vehicle accessories for passenger car and commercial vehicle models of Volkswagen worldwide. The scope of the product range comprises more than 8,000 accessory articles in the fields Sport & Design, Wheels & Tyres, Communication, Transport, Comfort & Protection, Service & Care as well as Lifestyle. The company today employs more than 200 employees at three locations in Germany. The main office of Volkswagen Zubehör GmbH is in Dreieich near Frankfurt am Main in Germany.

Notes:

All features, data and prices apply to models offered in Germany. They may differ in other countries. All information is subject to change; errors reserved.

TDI, TSI, DSG and Twincharger are registered trademarks of Volkswagen AG or other companies of the Volkswagen Group in Germany and other countries.