AO World : Conditional Share Awards & Director/PDMR holdings

AO World plc

Conditional Share Awards /PDMR Notification

On 17 July 2019 AO World plc ('the Company'), in accordance with the Company's remuneration policy, granted conditional share awards over a total of 1,885,362* ordinary shares to PDMRs and members of its senior management population under the terms of the AO Incentive Plan which was approved by shareholders of the Company on 19 July 2018 ('Plan') ('the 2019 AOIP Conditional Share Award').

The 2019 AOIP Conditional Share Awards will be released in July 2022, subject to the participants remaining in employment with the Company and the Remuneration Committee being satisfied with the underlying performance of the Company's business over the deferral period.

The following awards were granted to PDMRs:

Name	Position	Maximum Number of conditional share awards granted under the Plan
Mark Higgins	Chief Financial Officer	371,484
Daniel Emmett	Chief Operating Officer	145,680

*The price used to calculate the maximum number of ordinary shares under the 2019 AOIP Conditional Share Award was £0.9244, being the average closing price of the Company's shares on the main market of the London Stock Exchange on the five days following the release of the Company's preliminary announcement of its result for the year ended 31 March 2019.

The following notifications made under article 19.1 of the Market Abuse Regulation ('MAR') relate to awards granted to PDMRs on 17 July 2019 under the AO Incentive Plan. This announcement is made in accordance with Article 19.3 of MAR.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Mark Higgins
2	Reason for the notification
a)	Position/status	PDMR - Chief Financial Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	AO World PLC
b)	LEI	2138005FFOAJIUZY4375
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares of 0.25p each
b)	Nature of the transaction	Grant of conditional share awards under the AO Incentive Plan
c)	Price(s) and volume(s) Mark Higgins	Price(s) Volume(s) NIL 371,484
d)	Aggregated information - Aggregated volume - Price	N/A Single Transaction NIL
e)	Date of the transaction	17 July 2019
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Daniel Emmett
2	Reason for the notification
a)	Position/status	PDMR - Chief Operating Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	AO World PLC
b)	LEI	2138005FFOAJIUZY4375
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares of 0.25p each
b)	Nature of the transaction	Conditional award grant of shares under the AO Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) NIL 145,680
d)	Aggregated information - Aggregated volume - Price	N/A Single Transaction NIL
e)	Date of the transaction	17 July 2019
f)	Place of the transaction	Outside a trading venue

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