PRESS RELEASE : Intershop extends and intensifies cloud partnership with Microsoft

DGAP-News: Intershop Communications AG / Key word(s): Miscellaneous 
Intershop extends and intensifies cloud partnership with Microsoft 
2021-07-08 / 12:30 
The issuer is solely responsible for the content of this announcement. 
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- Strategic cooperation extended by three years ahead of schedule 
- Improved terms have a positive impact on Intershop's cloud margin 
- Easier access to innovative technologies for customers, delivered in the Azure Cloud 
- Increased visibility of Intershop's cloud solution and accelerated go-to-market 
Jena, 08 July 2021 - Intershop Communications AG has extended its strategic partnership with the US corporation 
Microsoft for another three years at improved conditions to accelerate the digital transformation of manufacturing and 
wholesale companies (B2B sector). The cooperation enables customers to seamlessly integrate Intershop's highly scalable 
omnichannel commerce platform with the flexible Microsoft Azure Cloud and the solutions integrated therein, such as the 
innovative enterprise resource planning (ERP) software Microsoft Dynamics 365. The partnership, which has already 
existed since 2016, was extended ahead of schedule, as Intershop now uses considerably more services from Microsoft due 
to its growth in recent months. 
Markus Klahn, CEO of Intershop Communications AG: "We are currently growing faster than the market in the cloud. With 
this agreement, we are ensuring medium-term reliability for both sides and making it easier for us and our customers to 
access cutting-edge technologies from Microsoft's development labs. The renegotiated conditions are also a building 
block for further optimizing our cloud margin. We want to leverage these savings to increase our own investments in 
technology. 
The partnership with Microsoft offers, among other things, access to security software, state-of-the-art solutions 
using artificial intelligence (AI) and also allows, for example, integration with Microsoft Teams. In addition, the 
agreement serves to increase Intershop's international visibility and accelerate the go-to-market through mutual 
support of the sales units and joint generation and processing of customer leads. 
Since the beginning of the strategic partnership between Intershop and Microsoft, numerous well-known customers have 
placed their trust in the joint solutions of the two technology leaders, including AtlasCopco, BMW, Brita, Miele, 
Trumpf, TÜV Süd, and the Zeiss Group. 
About Intershop 
Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world's leading manufacturers and wholesalers to 
digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B 
companies the power to establish and expand their digital presence, improve customer experience, and increase online 
revenue. With more than 25 years' experience and a global presence, we help our 300+ clients turn products into 
profits, customers into business partners, and transactions into lasting relationships. 
Intershop is built to boost your business. Learn more at www.intershop.com. 
This news contains forward-looking statements regarding future events or the future financial and operational 
performance of Intershop. Actual events or performance may differ materially from those contained or implied in such 
forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other 
things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential 
fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, 
the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and 
general economic conditions. 
Intershop press contact: 
phone: [phone], [e-mail], www.intershop.com/newsroom 
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2021-07-08 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      Intershop Communications AG 
              Steinweg 10 
              07743 Jena 
              Germany 
Phone:        [phone] 
Fax:          [phone] 
E-mail:       [e-mail] 
Internet:     www.intershop.de 
ISIN:         DE000A254211 
WKN:          A25421 
Indices:      CDAX, PRIMEALL, TECHALLSHARE 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  1216792 
 
End of News   DGAP News Service 
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1216792 2021-07-08

 
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(END) Dow Jones Newswires

July 08, 2021 06:30 ET (10:30 GMT)