Courtney Walter, a chef at Sugar Beach Events, a catering event venue currently being used to create meal boxes for the fire victims, said the initial message came from a place of panic but that now "people are realizing that everyone else in Maui still needs to make money."

Kanya, who works at Ohana Seafood Bar and Grill, expressed concern over the dwindling customers at the popular neighboring business, Kihei Caffe, a place she claims always has a line to get in.

Canadian tourist Don Buckie told Reuters on Thursday (August 17) he and his wife experienced the tension firsthand while dining out.