Accenture has signed an agreement to acquire management consulting firm Vocatus, which uses behavioral economics modeling to develop pricing strategies and sales concepts for BtoB and BtoC models.

Based in Munich, Vocatus and its 50+ experts will join Accenture's Corporate Strategy, Growth and Pricing division.

With the acquisition of Vocatus, Accenture extends its offering to European clients with greater modeling capabilities for price level identification and sales optimization.

Terms of the acquisition were not disclosed.

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