Actual Experience : Annual Report 2021

ANNUAL REPORT 2021

Making digital in a world

Company overview

Strategic report

Governance

Financial statements

Other information

OUR PURPOSE

We make the digital world work for people, planet and profit

By providing relevant analytics on how your home, hybrid and office workers are experiencing your digital workplace we unlock opportunities to effect significant change across your organisation

• this includes Environmental, Social and Governance (ESG), Diversity, Equity & Inclusion (DE&I) and people initiatives as well as recovering lost profit due to frustration and wasted time across your workforce.

Recovering wasted time can also help with revenue and business efficiency.

Getting the digital experience right is a

people, planet and profit opportunity.

Discover more on pages 7 and 8.

The pandemic has forced businesses to accelerate their digital transformation.

Dave Page

CEO

Actual Experience plc  Annual Report 2021

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Company overview

Strategic report

Governance

Financial statements

Other information

HIGHLIGHTS

FINANCIAL HEADLINES

Revenue	Loss for the year
£1.74m	£5.85m
(2020: £1.96m)	(2020: £4.68m)
Loss per share	Cash and cash equivalents
10.84p	£8.22m
(2020: 9.87p)	(2020: £2.75m)

OPERATIONAL HIGHLIGHTS

•	Launched new Human Experience Management (HXM) products.
•	Received and successfully completed first Business Impact Assessment (BIA).
•	Received first large multi-year Continuous Improvement (CI) order subsequent to year-end.
•	Completed an over-subscribed £10m equity fundraise in January 2021.
•	Received notice after year-end that a long-standing legacy contract will not renew in the 2022 fiscal year;
	this contract delivered revenues of £1.2m in 2021 and is expected to contribute £0.4m in the 2022 fiscal year.

CONTENTS

Company overview
Our purpose	01
Highlights	02
People, Planet and Profit opportunity	03
At a glance	07
Strategic report
Chair's statement	09
Market opportunity	11
Investment case	13
Our value propositions	14
Business model	15
Chief Executive's statement	17
Strategy	19
Strategy in action	21
Stakeholder engagement	23
Responsible business	25
Financial review	31
Principal risks and uncertainties	33
Governance
Board of Directors	35
Introducing our Chair elect	36
Corporate governance report with the
QCA Corporate Governance Code	37
Statement of compliance	40
Audit committee report	42
Directors' remuneration report	43
Directors' report	45
Statement of Directors' responsibilities	47
Independent auditors' report to the
members of Actual Experience plc	48
Financial statements
Consolidated statement of comprehensive income	52
Consolidated statement of changes in equity	53
Consolidated statement of financial position	54
Consolidated statement of cash flows	55
Notes to the consolidated financial statements	56
Company statement of changes in equity	71
Company statement of financial position	72
Company statement of cash flows	73
Notes to the company financial statements	74
Other information
Notice of Annual General Meeting	78
Notes relating to Annual General Meeting	79
Glossary of terms	80

Actual Experience plc  Annual Report 2021

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Company overview

Strategic report

Governance

Financial statements

Other information

PEOPLE, PLANET AND PROFIT OPPORTUNITY

Making digital human

Improving employee wellbeing

We're here to make the experience of hybrid working better for everyone.

Actual Experience plc  Annual Report 2021

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Company overview

Strategic report

Governance

Financial statements

Other information

PEOPLE, PLANET AND PROFIT OPPORTUNITY CONTINUED

Performance is personal

Creating a level playing field

We understand that everyone has a unique experience of hybrid working.

Actual Experience plc  Annual Report 2021

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