Alliance Entertainment Holding Corporation announced in partnership with Atari®? and retro home arcade company, Arcade1Up, the launch of the Arcade1Up Atari 50th Anniversary Deluxe Arcade Machine for the home. Alliance Entertainment, through its COKeM International video game division, is the leader in US distribution of video games and related products.

Using its wide range of retail partners, COKeM will launch the over 5-foot-tall cabinet for pre-sale online beginning September 5th at major retailers including Best Buy, Walmart, Target, and GameStop, with delivery expected to consumers by the official release date of October 3rd. The Deluxe Edition arcade machine is Arcade1Up's most authentic arcade format yet. Featuring a streamlined style and sleek, single-cabinet design that echoes the look of the classic arcade machine, with modern features and technology.

The Atari 50th Anniversary Deluxe arcade machine celebrates the magic of Atari with (14) Atari Arcade Classics and (50) Atari 2600 games, the selection of game titles to be released on an Arcade1Up Deluxe machine yet and includes classic games such as Asteroids®?, Centipede®?, and Missile Command®? making this feature-packed machine one of the best ways to embrace nostalgia. The cabinet also features a 17-inch BOE display panel, a light-up marquee, 3D Molded Light-Up Coin Doors, light-up buttons, and dual speakers for dynamic sound.

With its wi-fi experience, gamers will be able to connect, compete and share high scores with others worldwide. The Atari 50th Anniversary Arcade Machine will immerse users into the world of classic gaming with this feature-packed cabinet. Each cabinet will include a Certificate of Authenticity to guarantee the genuine Atari heritage.