American Rare Earths Limited announced Donald S. Swartz II has been named Chief Executive Officer (CEO) of the Company effective August 1. Mr. Swartz will lead the Company from ARR's new corporate headquarters to be based in the Denver, CO area. ARR is building its presence in the United States and has selected Denver as its head office due to its proximity to its operation in Halleck Creek, Wyoming. Mr. Swartz has over 20 years of leadership experience in the domestic and international resource sector.

He is a highly skilled mining professional with a proven track record of success in developing and executing strategies that resulted in creating new business opportunities in the mining industry with significant revenue growth. Mr. Swartz is taking over from Chris Gibbs who has served the Company as CEO for almost two years. Mr. Gibbs will continue as a Non-Executive Director and consultant based in Australia, his extensive knowledge and North American mining expertise will assist Mr. Swartz in the transition.

Before joining American Rare Earths, Mr. Swartz was Senior Vice President for Vista Energy Holdings, which developed two mining projects, both now fully operational in Alberta and Nova Scotia, Canada. He has also held various leadership roles with Westmoreland Coal Company, including Chief Commercial Officer, SVP of Commercial, Sales and Marketing, VP Sales and Marketing, VP of Business Development. Mr. Swartz has also held leadership roles with John T. Boyd Company and Consol Energy.

He holds a Master of Business Administration from Denver University and a Bachelor of Science in Mining Engineering from West Virginia University.