AmorePacific Group has appointed the new CEOs of its holding company and affiliate. The current CEO of AmorePacific Group, Kim Seung-hwan, will head the group's cosmetics company, AmorePacific, and oversee all of its projects. In addition, AmorePacific Executive Vice President Lee Sang-mok will take over Kim's previous position as AmorePacific Group CEO and handle the company's overall strategy and business management.

An Se-hong, who has served as CEO of the cosmetics firm for the last five years, will become a management advisor after his retirement. Kim, who joined AmorePacific Group in 2006, has been in charge of strategic planning and personnel affairs. He also led the company's overseas business expansion and organizational innovation.

After being appointed as the CEO of the holdings company in 2021, Kim made efforts to improve the management constitution in difficult situations internally and externally, laying the foundation for a leap forward. Kim plans to beef up AmorePacific's global business expansion and discoveries of new growth engines. Lee is a financial expert who has served in major financial positions since joining the company in 2003.

Since 2016, he has been in charge of all-round management support tasks such as finance, law, intellectual property and new headquarters construction. Since 2021, Lee has also served as the head of the group's strategic planning department. He will continue to improve the company's business quality and upgrade its management system moving forward.