AO World plc announced that Steve Caunce, Chief Operating Officer, will succeed John Roberts as Chief Executive Officer. John Roberts will transition to a new role on the Board as Founder, Executive Director. Steve will lead the Company as CEO, accountable for strategy and performance delivery.

John will focus on innovation and inspiring AO's people. Both will continue to be responsible for maintaining and developing AO's unique culture. The new management structure, which takes effect immediately, will ensure that AO can capitalize on the team's strengths as it continues to grow.

Both John and Steve remain fully committed, long-term investors in AO World.