Ascend Wellness Holdings, Inc. announced the launch of Simply Herb, a "value" cannabis brand, in Illinois, Massachusetts, and Michigan. Simply Herb is the newest addition to AWH's growing brand portfolio. Simply Herb launched at Ascend retail locations in Massachusetts, Michigan, and Illinois on March 7. Product formats available at launch across states will include Popcorn and Shake in 7g, 14g, and 1lb sizes, Flower in 1lb and 3.5g sizes as well as 1g Pre-Rolls.

Wholesale availability will commence in the same states later this week.