BEENOS : Buyee Values and Advantages

Buyee（Cross Border EC）

Values and Advantages

14 Nov 2023 BEENOS Inc.

Global Commerce Segment

Mission

Create a Global Business that will deliver products from anywhere in the world to anywhere in the world

Breakdown of the GMV within the Segment

85%

▶This presentation will focus on Buyee

10%

5%

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Buyee Service Flowchart

Buyee is a comprehensive Cross Border EC (CBEC) service that allows overseas customers to securely purchase products from Japan

3

Items that sell

High

	Buyee specializes in comprehensively
	managing a diverse and substantial range
	of "Long Tail" products, catering to niche
ProductVolume	markets
Long Tail

Low

High	Low
	Item Popularity

Main Exports by Region

USA

Hong Kong

Taiwan

UK

Australia

Category Ranking（FY2023）

#１ Hobby (Figures)

#２ Games

#３ Auto/Motorcycle Parts

Seasonal products and bestsellers circulate easily across various countries, leading to a reduced demand for them in CBEC

Long Tail products, known for their uniqueness and higher acquisition challenges, see heightened demand in CBEC. These items are widely circulated on C2C marketplaces

#４ Luxury Fashion

#５ CD

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Top Sellers

The range of Long Tail products traded is vast, encompassing everything from a single screw to sneakers and large gaming consoles

The following are a few examples:

Hobby Items		Fashion Items

※Screenshots of products when sold on Buyee

5

Growth of the CBEC Industry

CBEC, initially focused on intra-regional trade within areas like Europe, has significantly grown due to advancements in logistics, online payments and globalized consumer preferences, offering substantial potential for further market expansion.

Changes in External Environment and the Expansion of CBEC

2015

2016

2017

2018

2019

2020

2021

2022

2023

Netflix enters	Introduction of	Publication of		Covid-19	Global-e, a CBEC
Asia through	Google's Neural	a paper		Rapid growth in	company in the
Japan	Machine	questioning		video streaming	overseas market, IPOs
	Translation	whether CBEC		services	on Nasdaq
CBEC becomes		will globalize		Surge in the price	BTS wins Top Selling
generally	International				of Pokémon cards	Song at the Billboard
					Music Awards
understood	Shipping		The New York
concept	Company, ECMS,
	Times uses the

establishes	term "Nano
Japanese
Influencer"
corporation

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Estimation of the Potential Market Size for CBEC Targeted by Buyee

Large potential market compared to Buyee's current GMV exists

Global CBEC Market

4.856T USD

(ZION Market Research Estimation for 2027)

Estimation based on Bottom-

Up Analysis:

680～820bil JPY+α

Current GMV

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Value Offered by Buyee

• Merchants benefit from reduced complexities in CBEC
  The service offers better quality and cost efficiency than doing it internally
• Overseas buyers enjoy smooth, low-cost purchases from multiple merchants
• The service is essentially free for merchants, with fees borne by the buyers

Customers can access products from over 2,000 Japanese merchants, encompassing a selection of hundreds of millions of products with a single Buyee member ID

2,000+

Businesses

Shop 1	OperationsInternal
Shop 2
OperationsInternal
Shop 3
OperationsInternal
Shop 4
OperationsInternal
Shop 5
OperationsInternal
	・
	・
	・

Buyers in

120 Countries

・

・

・

2,000+

Businesses

Shop 1

Shop 2

Shop 3

Shop 4

Shop 5

・

・

・

Buyers in

120 Countries

・

・

・

※The total number of businesses supported by the BEENOS Group exceeds 5,000

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Challenges for Domestic E-commerce Merchants and the Value Offered by Buyee

Process		Challenges	Value Offered
Sales	● Foreign language support	● Automatically machine translated
●	Compliance to foreign laws	● Automatically detects prohibited exports

Payment

● Handling fraudulent cards (Threat is ever increasing)

● Opportunity loss by not handling foreign credit cards

• Original fraud detection system
  (Accuracy level suitable to be sold externally)
• Able to handle foreign credit cards

	● Securing warehouse capacity
Logistics	(Managing peak season difficult)
	● Complication of operations

• Logistics are handled by Buyee for free
• • Businesses do not need to worry about warehouse space, personnel or operations (see pg. 12 for details)

Support	● Foreign language support	● 24-hour chat support across 3 locations in
●	24-hour support	18 languages

80% of the current purchasing process is automated

i.e.) Purchasing, contacting the seller, payment process, etc.

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