Bell Buckle : JUMP START SPORTS FRANCHISE DEVELOPMENT UPDATE

Naples, FL / OTC Disclosure & News Service / August 3, 2022 - - Jump Start Sports, a subsidiary of Bell Buckle Holdings, Inc. ("Bell Buckle" or the "Company") (OTC PINK: BLLB), today announced a schedule for the development of its franchise system.

Rick Hart, Jump Start Sports Founder & Executive Director, said "Our initial meetings with the iFranchise team have been terrific! So far, their big-picture strategy for delivery has exceeded my expectations. Im eager to get into the specifics of Jump Start Sports franchise territories, franchise buy-in and royalty fees including additional items well roll out as we begin offering business opportunities to franchisees across the country.

Strategic planning, legal documents, the Jump Start Sports Franchise Disclosure Document, and its Operations Manual should all be completed by the end of 2022. It is legal to sell franchises in 36 states without registration, so sales of Jump Starts Sports franchises will begin immediately thereafter in those areas. Registration in the remaining required states will be completed early Spring 2023, making it legal to sell franchise units in all 50 states.

iFranchise Group (www.iFranchiseGroup.com) is highly regarded as the worlds premier franchise consulting firm. iFranchise Group has 98 of the top 200 franchises in the market today. Their decades of experience include working with successful companies similar to Jump Start Sports such as i9 Sports and Skyhawks Sports Academy. This insures that Jump Start Sports will be the leading brand in the youth sports and enrichment space.

Jump Start Sports currently operates youth sports programs and camps in Ohio, Pennsylvania, New Jersey, Maryland and North Carolina. It offers soccer, baseball/softball, basketball, football, cheerleading, lacrosse, tennis, track & field and volleyball, and other activities, all designed to teach children the fundamentals of life through sports.

First half 2022 revenue was approximately $950,000, with profits exceeding $560,000. With the prospect of adding multiple units via franchising in 2023, and with added revenue streams like apparel and equipment, revenue should grow significantly and reliably.

The youth sports business in the United States topped $19B last year according to the Sports and Fitness Industry Association. Its 2022 report on youth sports, fitness and leisure activities in the United States showed activity increased significantly for the fifth straight year across all age groups and predicted rapid growth for the foreseeable future.

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings, Inc. is a holding company with a focus on acquiring and growing businesses in the youth sports and enrichment industries. Our mission is to provide opportunities for children to develop physically, mentally and emotionally through participation in sports and enrichment activities. For more information, please visit our website https://bellbuckleholdings.com.

Safe Harbor Statement

This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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