Beluga : The loyalty program of WineLab was rated at the top among the largest FMCG chains in Russia

In December 2023, INFOLine news and analytical agency presented the results of the study titled Ranking of Loyalty Programs of FMCG chains, which analyzed the top 50 retail FMCG retailers by revenue, with the exception of online retailers. The research evaluated several complex metrics of loyalty programs that characterise the degree of coverage, usability, versatility, level of restrictions, customers benefit, as well as multifunctionality.

The WinClub loyalty system of WinLab, which has more than 7 million customers, according to the results of this study for the second year in a row is among the top 3 chains with an average level of coverage, i.e. represented in 10-49 regions of Russia. Its key distinguishing features are absolute benefits for customers, omnichannel strategy, and emphasis on developing a personalized approach.

WinClub Loyalty Program participants can enjoy both numerous discounts and earn reward points, as well as take advantage of several mechanisms for earning reward points for a single order in the online store. This is extremely rewarding for the customers. When making a purchase, the loyalty program takes into account their membership status, allowing them to earn extra points or choose brands with increased bonuses. Besides the benefits listed above, WinClub members get bespoke offers based on the target audience segment they fall into and personalized criteria. WinClub has also launched a referral program that allows members to share unique discount promo codes and earn points for every first order redeemed using them.

The number of WinClub members is constantly growing, which confirms the interest of both new and regular customers to the chosen strategy of the loyalty program's development.