Benefytt Technologies, Inc. has appointed Irene Kwak as Chief Growth Officer, effective August 22, 2022. In her new role, which she takes on in addition to her pre-existing role as Chief Digital Officer, Ms. Kwak will lead all of the Company's member recruitment and retention initiatives, including those on digital channels. Ms. Kwak joined Benefytt on April 20, 2022 as the Company's Chief Digital Officer, overseeing digital platform development and strategy.

Ms. Kwak brings to Benefytt significant experience in customer recruitment and retention, executive leadership and digital expertise in the healthcare space. Prior to joining Benefytt, Ms. Kwak held multiple roles at health benefits platform Sharecare. Throughout her time at Sharecare, she managed its P&L for Fortune 500 employers, health plans and government accounts, led the company's marketing, advertising and digital efforts, and played an important role in preparing Sharecare for an initial public offering.

Previously, Ms. Kwak served as Chief of Staff to the Chief Executive Officer at e-insurance provider Assurance, leading efforts to scale and eventually sell the business to Prudential Financial. Ms. Kwak holds an MBA from Columbia University and a Bachelor of Science in Communication Studies from New York University.