Beter Bed is launching an online configurator offering high-quality 3D visualisations that allows customers to put together their new box spring. Thanks to the latest real-time 3D rendering techniques, every choice the customer makes is instantly visible, down to the smallest detail. With this innovation Beter Bed is optimising the customer experience and boosting online purchases.

The bedroom specialist is therefore taking another big step towards realising the strategic growth ambitions of its omnichannel strategy. Better experience and more convenience: Configurators are already being used in various industries, including the automotive industry, where they are now well established. They help customers put together their ideal product via any channel, while also gaining an insight into availability and delivery times.

A box spring is a highly personal product, due to its aesthetic aspects and the comfort the customer wants to enjoy. The high level of sleeping comfort it offers also makes the box spring one of the most popular bedroom systems of time and a perfect fit with the vision of sleep expert Beter Bed.