Better Choice Company announced it has appointed Carolina (?Nina?) Martinez as Chief Financial Officer, giving its interim CFO the role on a permanent basis effective August 7, 2023. Nina will lead the Company?s financial strategy and function, and will report directly to Kent Cunningham, Chief Executive Officer of Better Choice. Martinez joins Better Choice from ONE10 Advisors, a consultancy of strategic finance and accounting solutions, where she most recently served as Interim CFO for a consumer packaged goods company, leading through IPO readiness to initial S-1 filing.

Prior to joining ONE10, she spent eight years at PricewaterhouseCoopers, a leading global professional services provider, in Assurance leadership roles in the retail and consumer sector. Martinez holds a M.S. in Accounting from the University of Tampa, and a B.S. in Business Administration from the University of Central Florida. She is also a licensed Certified Public Accountant in the state of Florida.