BevCanna Enterprises Inc. announced that it has entered into a white-label agreement with Xebra Brands Ltd., a rising player in the global cannabis beverage sector. BevCanna will leverage its extensive experience in production and manufacturing at scale to distribute Xebra Brands’ Vicious Citrus™ THC Lemonade into the Canadian market. Vicious Citrus was selected as Xebra’s premier beverage to launch in Canada through consultation with provincial sales representatives and was noted as unique among cannabis beverages offered in Canada. Initially set to premiere in Ontario, BC and Alberta in Spring 2022, the anticipated line will subsequently expand to other provinces. The agreement will leverage BevCanna’s unique white-label partnership model that allows both cannabis-license holders and non-licensed CPG groups to enter and launch their brands into the Canadian market. The white-label agreement will be subject to MOQs (minimum order quantities).