Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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CEO and Founder of Bidstack, James Draper, speaks to Forbes on how native in-game advertising can 'preserve the playing experience, promote ad integrity' and has the potential to take on 'an increasingly interruptive...noisy advertising world and make it whole again'.
Bidstack is pleased to announce the appointment of Bryan Neider as Non-Executive Director and Chair of the Audit Committee. Bryan is a tech, media and gaming veteran who adds a great deal of experience and knowledge to Bidstack's leadership team. He became an advisor to the business in October 2019 and brings more than 25 years of leadership experience from his time with Electronic Arts.
Esports Fashion Group has announced that legacy fashion agency Ford Models will take part in the first Esports Fashion Week, set to launch in Q3 2021. The group aims to bring the concept of a traditional Fashion Week to the world of esports and Ford Models will contribute to this by producing a line of original content.
Forbes brings together a list of all the recent exciting metaverse-related news, including Christian Louboutin's mixed reality sneaker unveiling, Samsung's Coca-Cola inspired emoji apparel and Apple Pay's AR New York Subway rides.
After searching for opportunities to enter the gaming space, The General Insurance has now announced it's joining forces with esports organisation NRG. The partnership, forged by part-owner Shaquille O'Neal, sees the esports organisation's Rocket League team rebranded to The General NRG.
Last week, online gaming festival Gamers Without Borders announced that Chance The Rapper and Spurs and England midfielder Dele will all be paired with a professional Fortnite player to play the game in a £1m charity tournament.
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Bidstack Group plc published this content on 06 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 July 2021 07:25:04 UTC.