BikeExchange Limited announced it has signed a partnership with North American electric mobility company Simply EV, giving BikeExchange greater exposure to the growing e-mobility sector. Simply EV is part of Revolution Brands International, with an extensive portfolio of companies and brands in the electric mobility and lifestyle space. Simply EV has presence in 50+ retail and e-commerce stores in the US offering a mix of e-bikes, e-scooters, electric motorcycles, e-marine and accessories.

Simply EV is the preferred retailer for active fashion brand, Kimoa, majority owned by Revolution Brands and founded by Spanish Two time Formula One champion Fernando Alonso. Initially, the partnership will focus on onboarding all Revolution Brands in-house and distributed products and Simply EV stores onto BikeExchange's platform, adding an important retailer to BikeExchange's growing global network. It expands BikeExchange's e-bike customer base, driving higher revenue through larger transactions and offers greater exposure to the expanding micro mobility market which is set to grow to USD 198 billion globally by 2030.

The partnership will also leverage Kitzuma, BikeExchange's ready-to-ride bike delivery business based in North America and acquired last year. This will be an important addition given the transport,assembly and servicing of e-bikes can be a key difficulty in the customer journey.