Blue Apron Holdings, Inc. designs original recipes with fresh ingredients. The Company offers fresh, chef-designed recipes to its customers. Its core product is the meal experience, which includes discovering new recipes, ingredients and cooking techniques to preparing meals. On its direct-to-consumer platform, it offers its customers a mix of ingredients, cuisines, familiarity, discovery, and preparation times. It offers four weekly meal: plans - a Two-Serving Signature Plan, a Two-Serving Vegetarian Plan, a Two-Serving Wellness Plan, and a Four-Serving Signature Plan. For meal plans, customers have the flexibility to choose any combination of the recipes offered in their selected plan each week. The Company also sells wine, as well as a curated selection of cooking tools, utensils, pantry items, and add-on products for different culinary occasions, which are tested and recommended by its culinary team. Its products are available to purchase through its Website and mobile application.