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       GB00B0188P35

BRADY PLC

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Brady : ElectroRoute selects Brady to manage its European power scheduling operations

04/01/2014 | 02:27am EDT

1st April 2014, London:Brady plc (BRY.L), the leading supplier of trading and risk management solutions for commodities, recycling and energy, announced today that ElectroRoute Energy Trading Limited, has selected the Brady Energy Scheduling Solution for power to support its European power scheduling operations.

ElectroRoute is a privately owned energy trading company that is rapidly expanding in the deregulating spaces of the international electricity and gas markets. The company was founded in Ireland by a team of energy market experts with over 50 years of experience in the wholesale markets and energy space. ElectroRoute specialises in international power-related commodity trading and prides itself on being able to expand its platform of trading innovation within an environment of control and prudent risk management. As a result of its continued trading expansion driven by new market entry, ElectroRoute needed a solution to support its international power scheduling activities across Europe.

Eamonn O'Donoghue, Head of Operations at ElectroRoute, commented: "Brady Energy Power Scheduling Solution for power provides us a proven market offering, and a flexible and robust tool which is most importantly scalable to meet our strategic growth requirements. With a careful evaluation process of the general functional support, TSO communication and overall European coverage readily available, ElectroRoute recognised Brady is unrivalled in this space with a very compelling solution."

Continuing, he said: "Additionally, we felt that Brady's true partnership approach coupled with the team's unparalleled domain expertise and support in assisting us reaching our business goals, made Brady the obvious choice."

Gavin Lavelle, CEO of Brady plc, commented: "We are delighted that ElectroRoute has selected the Brady Energy Scheduling Solution for our unquestionable market coverage, our ability for fast deployment, and to support their dynamic business growth strategy. We look forward to swiftly and successfully completing this project to add value and work flow efficiency to this new customer as soon as possible."

                                                                                                                                 # # #

Editorial contact for Brady

Rebecca Sanders Hewett/David Ison

Redleaf Polhill

Tel: +44 (0) 20 566 6720

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

Notes to Editors:

About Brady plc: 

Brady plc (BRY.L) is the largest European-headquartered provider of trading and risk management software to the global commodity, recycling and energy markets. Brady combines fully integrated and complete solutions supporting the entire commodity trading operation, from capture of financial and physical trading, through risk management, handling of physical operations, back office financials and treasury settlement, for energy, refined and unrefined metals, scrap and secondary metals, soft commodities and agricultural products.

Brady has 25 years' expertise in the commodity markets with over 300 customers worldwide, who depend on Brady's software solutions to deliver vital business transactions across their global operations. Brady clients include many of the world's largest financial institutions, trading companies, miners, refiners and producers, tier one banks and a large number of London Metal Exchange (LME) Category 1 and 2 clearing members and many leading European energy generators, traders and consumers.

For further information visit: www.bradyplc.com

Brady plc:Twitter/Facebook/LinkedIn

About ElectroRoute Energy Trading Limited:

ElectroRoute is an innovative energy trading & services company for the electricity sector. ElectroRoute was established with the intent of bringing a pioneering spirit and precision analysis to bare on the liberalised energy markets. Headquartered in Ireland ElectroRoute now employs a team of over 20 driven energy professionals. Since its inception ElectroRoute has significantly expanded its geographic presence beyond its home markets of Ireland and the UK and continues to grow at pace into continental Europe.      

ElectroRoute specialises in international power-related commodity trading. Backed by precision analysis and diligent execution ElectroRoute strives to create value for its stakeholders through trading and high quality service provision in the ever changing liberalised energy markets.

ElectroRoute also tailors market services and management products for selected assets. Ever-changing market structures present existing and new independently owned assets with a continuing array of challenges.

For further information visit: www.electroroute.com

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