Brand Architekts : Interim Investor Presentation 2023

Interim Results

For the 26 weeks to 31 December 2022

Brand Architekts Group plc | Full Year Results

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BAR Proposition

Brand Architekts is a British beauty challenger brand business that is focused on:

- Insight-led,problem-solving brands

- Omni-channel routes to market

• Ethical and efficient outsourcing
• Digital 1st Brand invigoration

"Exceeding the expectations of everyday beauty"

Overview

Brand Architekts Group plc | Full Year Results

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Overview of the period

• Revenues for the period of £10.6m, an increase of 45% on the prior year (£7.4m) as a result of acquisition of Innovaderma Plc at the end of May 2022
• Business now focussed on driving our solution-led Invest & Nurture brands that can command higher retail prices, engender strong consumer loyalty and deliver stronger margins.
• Initial stages of the InnovaDerma integration complete, core functions now based in the UK.
• Skinny Tan launched into Sainsbury in September; new listings confirmed in Boots January 23, Superdrug and Waitrose in
  March 23.
• Launched New Super Facialist Clear Skin, targeting problematic teenage skin care needs, on Amazon in
  September. Launch confirmed in Boots for June 23.

Brand Architekts Group plc | Full Year Results

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Overview of the period cont.

• Planned launch of new Super Facialist D2C site in Spring 23, benefitting from InnovaDerma D2C and digital communications expertise.
• 35% growth vs the prior year in International channel sales driven by post covid rebound in volumes from General Merchandise stores across North America and Europe, benefitting in particular Dirty Works.
• New distribution gains for Dirty Works in Ecuador and Guatemala and new launches confirmed in 200 Watsons stores in Thailand and Vietnam in June 23.
• Strong sell through of Dirty Works Christmas gift sets in Sainsbury and in International customers .