HOPIUM is partnering with Bridgestone to develop premium tyres for its high-end sedan, Hopium Machina. The goal of the partnership is to design bespoke tyres with low rolling resistance technology, a major factor to enhance the vehicle's 1,000km driving range. The tyres will be created using Bridgestone's proprietary Virtual Tyre Development technology, providing significant benefits in terms of both efficiency and sustainability.

Under its overarching Bridgestone E8 Commitment, the company has pledged to support the realisation of a sustainable society by providing social and customer value throughout every area of its business and operations, together with partners.