Brunswick Corporation : Sea Ray® Wins Best Boat Display at New York Boat Show

KNOXVILLE, Tenn., Jan. 10, 2012 - Sea Ray Boats, the world's largest manufacturer of superior quality pleasure boats, is pleased to announce that it has won the Best Boat Display award from the 2012 Progressive Insurance New York Boat Show last weekend. The display was chosen from 60 boat exhibits and was judged based on use of space, appeal of display, promoting the boating lifestyle and enhancing the customer experience.

"Sea Ray was chosen for a number of reasons," said Jon Pritko of the National Marine Manufacturers Association (NMMA) and manager for the boat show. "First, the display is absolutely visually stunning. The use of different materials mirrors the quality, design and craftsmanship of the boats, and the use of video screens and the interactive aspects give potential customers an experience that is second to none. In addition, the fact that Sea Ray took the initiative to make an Americans with Disabilities Act-compliant design says a lot about the brand. Sea Ray has enhanced the consumer experience not only for visitors of its display, but for the entire boat show as well."

This was the debut of the all-new display, which was created over a nine-month period by InterGlobal Exhibits of Denver, with input from Sea Ray and its largest dealer, MarineMax Inc. The expandable exhibit measured over 12,000 square feet as configured in New York, and included in excess of 40 Sony® monitors that played videos and allowed visitors to use the custom Sea Ray app to see product images, specifications and more. A boardwalk from the show floor brought visitors up and into the display, placing them at the foot of an 8-foot compass rose featuring a backlit Sea Ray logo.

"At Sea Ray, we always strive to demonstrate the exceptional products, service and lifestyle that we offer to customers. Our new boat show display embodies this approach and enables visitors to see and feel the premium allure of our brand," said Rob Noyes, vice president of marketing for Sea Ray. "This award is a testament to Sea Ray's efforts to bring to life the best sales atmosphere and owner experience possible."

Sea Ray's new boat show display will make its next appearance at the 2012 Miami International Boat Show from February 16 to 20..

ABOUT SEA RAY

Founded in 1959, Sea Ray is the world's largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 35 models ranging from 18 to 61 feet, Sea Ray makes a boat for every lifestyle - each built with a unique commitment to quality, craftsmanship and excellence throughout. Additional information about Sea Ray is available at  .

ABOUT BRUNSWICK

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables..

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Contact:	Rob Noyes - Sea Ray Boats 2600 Sea Ray Blvd., Knoxville, TN 37914
Phone:	865.971.6625
Email:	865.971.6413

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