Buddy Technologies Limited shared a summary of the new products and updates being provided to customers, partners and potential customers or partners at the 2020 Consumer Electronics Show in Las Vegas. Both the Buddy Commercial team and Consumer (LIFX) team are on the ground in Las Vegas, where the Company has taken over a Sky Suite at the Aria Resort and Casino, creating a fully immersive demonstration experience involving LIFX lights, LIFX feature lights, LIFX Switches, and integration with voice assistant products from Amazon and Google. CES is the global stage where next-generation products are introduced to the marketplace, and is the single event each year where all the company's customers, partners and potential customers and partners congregate. More than 50 meetings with those entities are planned over the course of the four-day trade show, in addition to a media event that included CNN, Consumer Reports, Gizmodo and other major industry outlets hosted in the Company's demo suite. The Company has announced the launch of coming retail availability of the LIFX Filament White smart light. With a targeted recommended retail price of USD 29.99 and targeted availability of (northern) Spring 2020, the new LIFX Filament range represents the growing trend towards vintage Edison-type smart lights. Debuting at CES will be ST64 teardrop design (to be followed by a G95 globe) with vertical hanging LEDs. LIFX will launch smokey, amber and clear glass versions, providing a broader range of finishes than most competing products. The bulbs are a single warm white, are built upon the same technology platform as the rest of the LIFX range and support all voice assistants, cloud connectivity and remote on/off and dimming functionality. Vintage Edison-type lights are increasingly found in both retail and hospitality venues, which opens up a large number of new commercial opportunities for LIFX. The Company is now launching the LIFX Z TV 360° Kit and LIFX Z Gamer Kit, two additional members of the growing "Z strip" family of products - some of the most successful in the Company's portfolio. These products are designed to adhere to the back of TVs and gaming monitors. The "360°" includes 2x 1m strips and 2x 50cm strips plus the corner connectors to run along all four edges of a flat screen TV, while the Gamer Kit is designed specifically for use on computer monitors with 2x 50cm strips. LIFX will offer additional 1m, 50cm and 25cm strip extensions to allow customisation for any TV or monitor size. Both kits are targeted for release in northern Spring 2020. The LIFX Z TV 360° Kit is expected to retail for USD 99.99, while the LIFX Z Gamer Kit is expected to retail for USD 69.99. CES 2020 marks the first public viewing of the new LIFX Candle White to Warm, which will join the previously announced LIFX Candle Color as a tunable white model in the Candle range. Customers will use the LIFX app or any of the popular voice assistants to adjust the light from the same cool white to warm white of the LIFX Mini Day & Dusk product. The new LIFX Candle White to Warm is expected to be available in northern Spring 2020, and has a targeted retail price of USD 29.99. The LIFX 100mm Downlight is amongst the most popular and successful products in the Australian portfolio, and will now be joined by the new LIFX 100mm Downlight White to Warm. This new product will fill a market gap where customers seek smart downlights, but don't need a full colour product in every downlight cavity in the house. The LIFX 100mm Downlight White to Warm will have the same form factor and design as the existing colour version, and is expected to ship in April 2020, with a targeted retail price of AUD 69.99. All of the new products to be revealed at CES are expected to contribute to LIFX growth in 2020. LIFX has been successfully beta testing a new version of the LIFX mobile application over the past several months with overwhelmingly positive feedback on this ground-up redesign. The new app is the result of very considerable customer research and market testing, and is designed to support control of not just smart lights, but a whole range of smart home products. LIFX announced that the new LIFX App 4 is expected to launch by the end of January 2020.