Paul Smith originally began operating in 1970 from a small boutique in Nottingham, England. Now a global brand, Paul Smith employs over 1,000 people, operates 40 stores, including 20 in the United Kingdom, and manages franchises and concessions worldwide. The company is now keen on implementing the best retail solution and processes for expanding its retail network. "Acquiring a new IT solution was necessary for our growth and the development of our retail strategy", said Lee Bingham, IT systems director at Paul Smith.

In a few months' time, Cegid will have finished deploying the Yourcegid Retail solution across the entire network, giving all Paul Smith stores a consolidated, real-time view of inventory and sales, as well as advanced tools for managing all aspects of inventory replenishment and transfers, customer service, reporting, and decision-making.

 "The Yourcegid Retail solution will play a major role in the management and performance of our retail activities, such as merchandising, supply chain management and multichannel activities", said Mr. Bingham. It is essential that we have a single, reliable solution to guarantee high service levels in-store for our sales teams, retail managers and, above all, our customers.

With Yourcegid Retail, Paul Smith intends to step up the integration of its various sales channels, analyze its customer base with greater precision and improve the efficiency of its supply chain.

"Yourcegid Retail in SaaS mode will provide us with a single solution for managing all of our retail activity, and thanks to the increased functionalities, we will be able to improve our customer service. In the future, this system will also enable us to develop the full potential of omnichannel, as it easily integrates with other systems", said Mr. Bingham.

Paul Smith chose Cegid for its experience in the retail industry, its international reach and its cloud and omnichannel expertise.

"The upgrading of our IT system will enable us to significantly improve our hardware and services in-store, and respond to the future needs of our retail strategy," added Mr. Bingham.

"We are pleased to be supporting renowned brand Paul Smith in its expansion by providing a proven, long-term retail-specific solution to ensure its growth in a global and omnichannel environment", explained Nathalie Echinard, director of vertical markets at Cegid.

About Paul Smith

Renowned for his creativity, fashion designer Paul Smith mixes the traditional with the modern. Famous for its clothing and accessories collections, the company stands out for its inventive mix of traditional tailoring methods with experimental detailing, producing well-designed, modern and stylish articles.
For more information, visit the company's web site at http://www.paulsmith.fr/

About Cegid

Cegid is a leading player in the digital transformation of companies, providing cloud services and enterprise software to private companies and public entities alike.

Cegid addresses the management needs of companies and public entities of all sizes in the fields of finance, tax and human resources, and offers industry-specific solutions to companies in the manufacturing, trade, services and retail sectors as well as to the accounting profession. Based on MoBiClo™, its technological concept combining Mobility, Business Intelligence and the Cloud, Cegid's innovation strategy integrates the new ways in which people use software.

Cegid is an international group with more than 2,000 employees, 28 locations in France, and 13 subsidiaries worldwide. Cegid serves more than 110,000 clients and 400,000 users, including over 100,000 in SaaS mode. In 2013, its revenues totaled nearly €260 million. Cegid is listed on Euronext Paris.

Details of Cegid product lines can be found on our site: www.cegid.fr (in French)
To learn more about Cegid, please visit: en.cegid.com
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Press contacts

Burston Marsteller - i&e - Cegid Press Service - +33 (0)1 56 03 14 62 - cegid.presse@bm.com
Cegid: Isabelle Emerard +33 (0)4 26 29 52 39 - i.emerard@cegid.fr
Follow Cegid on Twitter: @cegidpresse


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