Professional Fighters League Announces Multi-Year Deal with Celsius® Holdings, Inc. to Become Official Energy Drink Partner
November 23, 2022 at 12:00 pm EST
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The Professional Fighters League announced a multi-year deal with CELSIUS®Essential Energy to become the Official Energy Drink Partner of the PFL. To kick off the expansive agreement, CELSIUS® will be the presenting partner.
Under the deal, CELSIUS® will have naming rights to the VIP Cageside Club and the winner of each matchup will enjoy the energy drink inside the PFL SmartCage at every event, with the latter beginning in 2023. Additionally, CELSIUS® will collaborate with select PFL world-class fighters who are also CELSIUS® consumers to serve as brand ambassadors. CELSIUS® and the PFL will also create custom social content to engage the league's young, dynamic audience and there will be commercial inventory and integrations on PFL's broadcast partner, ESPN.
Celsius Holdings, Inc. is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks to a range of consumers. The Company's flagship asset, CELSIUS, is marketed as a fitness drink or supplement which, with exercise, is designed to accelerate metabolism and burn body fat while providing energy. This product line comes in two versions: a ready-to-drink form and an on-the-go powder form. The Company also offers a new CELSIUS Essentials line, available in 16-ounce cans. Celsius products are offered in retail channels across the United States, including conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce. Additionally, the Company's products are also offered in certain Canadian, European, Middle Eastern and Asia-Pacific markets. Its product's formulation includes ingredients and supplements such as green tea (EGCG), ginger (from the root), calcium, chromium, B vitamins and vitamin C.
CELSIUS HOLDINGS, INC. 
