The Professional Fighters League announced a multi-year deal with CELSIUS®Essential Energy to become the Official Energy Drink Partner of the PFL. To kick off the expansive agreement, CELSIUS® will be the presenting partner.
Under the deal, CELSIUS® will have naming rights to the VIP Cageside Club and the winner of each matchup will enjoy the energy drink inside the PFL SmartCage at every event, with the latter beginning in 2023. Additionally, CELSIUS® will collaborate with select PFL world-class fighters who are also CELSIUS® consumers to serve as brand ambassadors. CELSIUS® and the PFL will also create custom social content to engage the league's young, dynamic audience and there will be commercial inventory and integrations on PFL's broadcast partner, ESPN.