Cengage announced expanded leadership roles for two executives who played key roles in launching the company's subscription service, Cengage Unlimited. The executives, Fernando Bleichmar and Todd Markson, have been appointed Chief Product Officer and Chief Strategy Officer, respectively. As Chief Product Officer, Bleichmar will continue to serve on the Executive Team and be responsible for all product development across the company. In his previous role as Chief Strategy Officer, he led efforts to expand student choices and new revenue streams. Markson, also key in the development and execution of Cengage Unlimited, will join the Executive Team, having most recently served as Senior Vice President of Sales and Marketing Strategy and Operations. In this role, he created and drove a step-change in organization structure, operating model, level of automation and a data-driven approach to decision-making.