Certive Solutions Inc. appointed Michael Groeger as Vice President of Sales. Mr. Groeger will be responsible for the development and implementation of all Certive's sales activities including establishing a results driven sales culture directed towards new and existing client facing relationships and C-suite executives in hospitals. It is management's belief that the time is right to make this investment and bring in to the Company a seasoned healthcare sales executive to drive growth. With over 30 years of healthcare distribution experience, Mr. Groeger comes to Certive from United Healthcare having spent the last eight years as the National Director of Private Equity Distribution of Commercial Products. His role at United Healthcare was designed to leverage private equity ownership into the healthcare purchasing process of their portfolio companies. Mr. Groeger designed and built innovative healthcare purchasing models, established a coordinated account management infrastructure, and acted as sales and relationship lead for all of United Healthcare private equity relationships.