BEIJING, May 16, 2011 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ: CHRM), China's leading advertising agency, has been named Lashou.com's public relations and media agency. The account for Lashou, one of China's largest domestic group-buying websites, will be jointly serviced by Charm Interactive and Vizeum. Charm Interactive is Charm Communications' digital marketing agency. Vizeum is a joint venture between Charm Communications and Aegis Media formed in January 2010.

Lashou was founded in March 2010 and has already become one of China's largest group-buying websites. With revenues of almost RMB1 billion in 2010 and a consistent monthly growth rate of 100 percent, Lashou is China's domestic industry leader.

Charm Communications Founder, Chairman and CEO He Dang said, "Group-buying websites are currently one of the most popular and rapidly developing models in the industry, and Charm Communications is honored to partner with a leading brand like Lashou. A growing number of Internet brands are placing more emphasis on brand recognition, and many of them are choosing to cooperate with Charm. We hope to fully utilize our media representative agency and comprehensive service experience to help more companies achieve success."

About Charm Communications Inc.

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency in China. Charm operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements. Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with premium national television channels, which include not only advertising time but also opportunities for placing branded content. Charm's clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands. In January 2010, Charm formed a joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand "Vizeum" in China. In October 2010, Charm also entered into agreement to establish a joint venture with Wasu Digital Group to operate all advertising-related businesses across Wasu's IPTV, 3G mobile TV and broadband TV network platforms. For more information please go to http://ir.charmgroup.cn. 


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SOURCE Charm Communications Inc.