The following Management's Discussion and Analysis of Financial Condition and
Results of Operations should be read in conjunction with the consolidated
financial statements and the accompanying notes thereto included in Item 8 of
Part II, "Financial Statements and Supplementary Data" of this Form 10-K Report.
Unless otherwise stated, references to particular years, quarters, months or
periods refer to the Company's fiscal years ended in December and the associated
quarters, months and periods of those fiscal years.

This report, including the information incorporated by reference, contains
forward-looking statements as defined in the Private Securities Litigation
Reform Act of 1995. The use of any of the words "believe," "expect,"
"anticipate," "plan," "estimate," and similar expressions are intended to
identify such statements. Forward-looking statements include statements
concerning our possible or assumed future results. The actual results that we
achieve may differ materially from those discussed in such forward-looking
statements due to the risks and uncertainties described in the Risk Factors
section of this report, in Management's Discussion and Analysis of Financial
Condition and Results of Operations, and in other sections of this report. We
undertake no obligation to update any forward-looking statements.

Overview


We are a Delaware corporation, incorporated on June 4, 2010 by Mr. Mao, as a
holding company for both ZLI Holdings Limited ("CU Hong Kong") and Action
Holdings Financial Limited ("AHFL", a company incorporated in the British Virgin
Islands). Our common stock is quoted over the counter under the ticker symbol
"CUII" on the OTCQB. The Company primarily engages in brokerage and insurance
agency services by providing two broad categories of insurance products, life
insurance products and property and casualty insurance products, and conducts
its business primarily in three geographic operating segments, Taiwan, the PRC,
and Hong Kong. The insurance products that the Company's subsidiaries sell are
underwritten by certain leading insurance companies in Taiwan, the PRC and
regions and countries near the PRC.

We have three operating subsidiaries in our Taiwan segment and conduct brokerage
and insurance agency services through the subsidiaries across Taiwan. Through
our recent acquisitions and integrations, our Taiwan segment is able to achieve
synergies among group companies and generate more commission revenues from
marketing and selling insurance products. Revenues from the Taiwan segment
continues to increase and contributed about 97.0% of the total revenue of the
Company for the year ended December 31, 2022. As of December 31, 2022, we had 66
sales and service outlets (including the headquarters) with 5,941 sales
professionals and 289 administrative staff in the Taiwan segment.

Through our Consolidated Affiliated Entities in the PRC segment, we had one
insurance agency and one insurance brokerage company. We have total 27 service
outlets (including the headquarters) with 1,218 full-time sales professionals
and 108 administrative staff in the

                                       53

Table of Contents

PRC segment as of December 31, 2022. Our PRC segment contributed 2.9% of total revenue of the Company for the year ended December 31, 2022.



Our Hong Kong segment mainly consists of one operating subsidiary, which acts as
a broker for reinsurance products and earns commissions on sales of insurance
products from other insurers. As of December 31, 2022, we had one sales and
service outlet (including the headquarters) with no sales professionals and one
administrative staff in Hong Kong segment. Our Hong Kong segment contributed
0.1% of total revenue of the Company for the year ended December 31, 2022.

The Company continues to diligently monitor and manage through the impact of the
ongoing COVID-19 pandemic on all aspects of our business, attempting to keep our
customers, sales professionals and employees healthy and safe. Although the
extent of the COVID-19 impact to the Company will depend on numerous factors and
developments, we do not expect the COVID-19 pandemic to materially impact our
business and financial conditions in 2023 based on current trends.

Critical Accounting Policies and Estimates


Our consolidated financial statements are prepared in accordance with U.S. GAAP.
The preparation of financial statements requires us to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the dates of the consolidated
financial statements and the amounts of revenues and expenses during the period.
We make these estimates using the best information available when they are made.
However, actual results could differ materially from those estimates.

We believe critical accounting policies involve the most complex, difficult and subjective estimates and judgments are as follows:

Revenue recognition - the majority of our revenue is derived from insurance

agency and brokerage services. The Company, through its subsidiaries and the

variable interest entity, sells insurance products provided by insurance

companies to customers who are seeking to transfer risk, and is compensated in

the form of commissions and fees from the respective insurance companies,

according to the terms of each service agreement made by and between the

Company and the insurance companies. The performance obligation is considered

complete and satisfied upon the effective date of the bound policy, as such,

that is when the associated revenue is recognized. For the revenue related to

first year commission, the Company will recognize the revenue when the

? individuals' policies are effective; for the revenue related to variable

consideration (primarily the contingent commissions for subsequent years), it

is only recorded when it is probable that a significant reversal in the amount

of cumulative recognized revenue will not occur. However, those contingent

commissions are considered highly susceptible to factors outside the Company's

control and depend on the actions of third parties (i.e., the occurrence of the

renewal or the subsequent premiums paid by individual policyholders), and the

uncertainty about how many years the contingency will last. Therefore, the

Company does not have high confidence to estimate the amount of such variables

considerations that will not be reversed in subsequent reporting periods, and

determines to recognize such considerations as revenue in the year when the

renewal of the policy is effective; and

Complexity in estimates of income taxes - given complexity and uncertainties

exist with respect to the interpretation of complex tax regulations and the

amount and timing of future taxable income, the differences arising between the

actual results and the assumptions made, or future changes to such assumptions,

could necessitate future adjustments to tax income and expense already

recorded. The Company establishes tax provisions, based on reasonable

? estimates, for possible consequences of audits by the tax authorities of the

respective counties in which it operates. The amount of such provisions is

based on various factors, such as experience of previous tax audits and

differing interpretations of tax regulations by the taxable entity and the

responsible tax authority. Such differences of interpretation may arise on a


   wide variety of issues depending on the conditions prevailing in the respective
   entities' domicile.


                                       54

  Table of Contents

Disposal of subsidiary Jiangsu Law - the Company considers whether the sale of

an ownership interest in Jiangsu Law is deemed a transfer of nonfinancial

assets under ASC 610-20, Other Income - Gains and Losses from the Derecognition

of Nonfinancial Assets ("ASC 610-20"). In the process of evaluation, the

Company considers the articles provided by the Share Purchase Agreement that

Jiangsu Law shall retain its insurance agency license as the only asset

transferred to the third-party buyers. As such, the Company determines

substantially all of the fair value of the assets in Jiangsu Law promised to

third-party buyers is concentrated in the nonfinancial asset, which is the

? insurance agency license held by Jiangsu Law. Therefore, the disposal of

subsidiary Jiangsu Law is accounted for under ASC 610-20, where the gain or

loss recognized upon the derecognition of a nonfinancial asset is the

difference between the amount of consideration measured and allocated to that

distinct asset and the carrying amount of the distinct asset. Since the Company

no longer has a controlling financial interest in Jiangsu Law that holds the

insurance agency license after the local regulatory bureau approved the change

of shareholders of Jiangsu Law to third-party buyers in July 2022, the Company

derecognized the insurance agency license and recognized a gain when control of

the insurance agency license transferred to the counterparty.

For other significant accounting policies and new accounting pronouncements affecting our financial statements, see Note 2 to our 2022 consolidated financial statements.



                                       55

  Table of Contents

Results of Operations

Overview of the years ended December 31, 2022 and 2021



The following table shows the results of operations for the years ended December
31, 2022 and 2021:

                                                             Years Ended December 31,
                                               2022             2021             Change         Percent
Revenue                                    $ 131,930,218    $ 131,363,175    $      567,043          0.4 %
Cost of revenue                               86,846,265       84,943,319         1,902,946          2.2 %
Gross profit                                  45,083,953       46,419,856       (1,335,903)        (2.9) %

Gross profit margin                                 34.2 %           35.3 %           (1.2) %      (3.4) %

Operating expenses (income):
Selling                                        3,171,793        2,285,956           885,837         38.8 %
General and administrative                    27,035,082       27,400,845         (365,763)        (1.3) %
Gain on disposal of nonfinancial assets
in Jiangsu Law                               (3,262,890)                -       (3,262,890)            - %

Total operating expense (income), net 26,943,985 29,686,801

(2,742,816) (9.2) %


Income from operations                        18,139,968       16,733,055  

1,406,913 8.4 %



Other income (expenses):
Interest income                                  721,300          448,657           272,643         60.8 %
Interest expenses                              (382,685)        (183,927)         (198,758)        108.1 %
Foreign currency exchange gain (loss),
net                                            2,003,168        (140,371)         2,143,539    (1,527.1) %
Dividend income                                  233,024          258,601          (25,577)        (9.9) %
Fair value remeasurement on earn-out
provisions                                             -      (1,106,513)         1,106,513      (100.0) %
Other - net                                      274,954          638,117         (363,163)       (56.9) %
Total other income (expense), net              2,849,761         (85,436)  

2,935,197 (3,435.6) %


Income before income taxes                    20,989,729       16,647,619  

      4,342,110         26.1 %
Income tax expense                           (3,979,409)      (4,994,651)         1,015,242       (20.3) %

Net income                                    17,010,320       11,652,968         5,357,352         46.0 %
Less: net income attributable to the
noncontrolling interests                     (5,909,157)      (5,422,847)         (486,310)          9.0 %
Net income attributable to China
United's shareholders                         11,101,163        6,230,121  

4,871,042 78.2 %

Other comprehensive items, net of tax: (9,650,725) 1,176,146

(10,826,871) (920.5) %


Comprehensive income                           7,359,595       12,829,114       (5,469,519)       (42.6) %
Comprehensive income attributable to
noncontrolling interests                     (2,767,084)      (5,823,574)         3,056,490       (52.5) %
Comprehensive income attributable to
China United's shareholders                $   4,592,511    $   7,005,540
 $  (2,413,029)       (34.4) %


Revenue

As a distributor of insurance products, we derive our revenue primarily from
commissions and fees paid by insurance companies, typically calculated as a
percentage of premiums paid by our customers to the insurance companies in
Taiwan, the PRC and Hong Kong. We generate revenue primarily through our sales
force, which consists of individual sales professionals in our distribution

and
service network.

                                       56

  Table of Contents

The Company's majority of revenues are derived from the commissions from sales
of life insurance products. Total commission revenue from sales of life
insurance products accounted for 93.7% and 92.8% of total revenue for the years
ended December 31, 2022 and 2021, respectively; whereas commission revenue from
sales of property and casualty insurance products only contributed 6.3% and 7.2%
of total revenue for the years ended December 31, 2022 and 2021, respectively.

Most of the individual life insurance products we distribute allow the insured
to choose to make a single, lump-sum premium payment at the beginning of the
policy term. If a periodic payment schedule is adopted by the insured, a life
insurance policy can generate periodic payment of fixed premiums to the
insurance company for a specified period of time and enables the Company to
derive commission and fee income from that policy for an extended period of
time, sometimes up to 25 years. Because of this feature and the expected
sustained growth of life insurance sale, we have placed significant resources to
expand and sell the life insurance products with periodic payment schedules. We
expect that sales of life insurance products to continuously be our primary
source of revenue in the next several years.

Our total revenue of $131.9 million for the year ended December 31, 2022 increased by $0.5 million (or 0.4%) compared to the total revenue of $131.4 million for the year ended December 31, 2021. The increase was attributable primarily to the constant business growth in the Taiwan segment. For the years ended December 31, 2022 and 2021, the revenue generated respectively from Taiwan, PRC and Hong Kong segments was as follows:



                                          Year Ended December 31,
Geographic Areas             2022             2021            Change        Percent
Revenue
Taiwan segment           $ 127,968,864    $ 125,636,326    $   2,332,538        1.9 %
Percentage of revenue             97.0 %           95.6 %
PRC segment                  3,847,076        5,691,835      (1,844,759)     (32.4) %
Percentage of revenue              2.9 %            4.3 %
Hong Kong segment              114,278           35,014           79,264      226.4 %
Percentage of revenue              0.1 %            0.1 %
Total revenue            $ 131,930,218    $ 131,363,175    $     567,043        0.4 %


Revenue from our Taiwan segment increased by $2.4 million, or 1.9%, from $125.6
million for the year ended December 31, 2021 to $128.0 million for the same
period ended December 31, 2022. The revenue in local currency was increased due
to the performance and operation bonus resulting from the sales of insurance
products increase from Uniwill but partially offset by the decrease in revenue
from Law Broker and the foreign exchange fluctuation from the substantial
depreciation of the New Taiwan Dollar against the U.S. dollar.

Revenue from our PRC segment decreased by $1.9 million, or 32.4% to $3.8 million
for the year ended December 31, 2022 from $5.7 million for the same period ended
December 31, 2021. The overall insurance industry environment in PRC was
declining during 2022 due to the Covid-19 lockdown imposed by PRC government,
which resulted in the decrease of revenue in the PRC segment.

Revenue from the Hong Kong Segment was primarily derived from reinsurance commission on sales of insurance products from other insurers for risk management. Increase in revenue from our Hong Kong segment for the year ended December 31, 2022 compared to that of the year ended December 31, 2021 is primarily due to the receipt of on-going reinsurance commission of 2020 and 2021.

Except the aforementioned analysis, we did not identify any know trends or uncertainties that have had or are reasonably likely to have a material impact on revenues or income.

Cost of revenue and gross profit

The cost of revenue mainly consists of commissions paid to our sales professionals. Our commission policy to our sales professionals designs to divide sales target into smaller and more attainable targets and provides more incentives to our sales professionals to improve the achievement rate, especially for the first-year commissions.


The cost of revenue for the year ended December 31, 2022 increased by $1.9
million or 2.2%, to $86.8 million compared to $84.9 million for the year ended
December 31, 2021. The increase in the cost of revenue was mainly resulted from
the revenue increase of Uniwill. In addition, the bonuses paid to agents also
increased due to the outstanding sales performance from senior agents with

higher commission rates.

                                       57

  Table of Contents

Consequently, the gross profit margin decreased from 35.3% for the year ended December 31, 2021 to 34.2% for the year ended December 31, 2022.



Except the aforementioned analysis, we did not identify any know events that are
reasonably likely to cause a material increase in our cost of revenue in the
future.

Selling expenses

Selling expenses were mainly incurred by Law Broker and Uniwill in connection
with marketing and advertising. Selling expenses increased $0.9 million or 38.8%
from $2.3 million for the year ended December 31, 2021 to $3.2 million for the
year ended December 31, 2022. The increase in the selling expenses was caused by
the increase of marketing activities during the year ended December 31, 2022.
For the same period in 2021, the adverse impact from the outbreak of COVID-19 in
Taiwan had substantially restricted our marketing activities in Taiwan,
resulting in less selling expenses during the year ended December 31, 2021.

General and administrative expenses

General and administrative ("G&A") expenses are principally comprised of salaries and benefits for our administrative staff, office rental expenses, travel expenses, depreciation and amortization, entertainment expenses, and professional service fees.



For the year end December 31, 2022, G&A expenses were $27.0 million, reflecting
a decrease of $0.4 million or 1.3%, compared with $27.4 million for year ended
December 31, 2021. The decrease in the general and administrative expenses was
mainly attributed to the recognition of compensation costs for the issuance of
shares of common stock for the year ended December 31, 2021 but partially offset
by the recognition of severance pay arising from the disposal of the subsidiary
Jiangsu Law in June 2022.

Gain on disposal of nonfinancial assets in Jiangsu Law



For the year ended December 31, 2022, other operating income were $3.3 million
generated from the disposal of nonfinancial assets in the subsidiary, Jiangsu
Law.

Other income (expenses), net



Other income mainly consisted of interest income, interest expenses, gain or
loss on valuation of financial assets and foreign currency exchange gain or
loss. Net other income for the year ended December 31, 2022 was $2.8 million,
reflecting an increase of $2.9 million or 3,435.6%, compared with net other
expense $0.1 million for the same period of 2021. The increase in other income
was mainly due to the foreign currency exchange gain recognized from foreign
currency time deposits and intercompany transactions that will be paid back in
currency other than the functional currency because of the substantial
depreciation of the New Taiwan Dollar against the U.S. dollar during the year
ended December 31, 2022 and the settlement expense of earn-out shares for the
year ended December 31, 2021.

Income tax

For the year ended December 31, 2022, income tax expense was $4.0 million, a
decrease of $1.0 million or 20.3%, compared with $5.0 million for the year ended
December 31, 2021. The decrease in tax expenses was mainly due to the reversal
of valuation allowance. For the reason of reversal of valuation allowance,
please refer to Note 21 to our 2022 consolidated financial statements.

Other comprehensive items


Other comprehensive items mainly consisted of foreign currency translation gain
or loss. Foreign currency translation loss was $9.7 million, reflecting a
decrease of $10.9 million, compared with foreign currency translation gain of
$1.2 million for the year ended December 31, 2021. The decrease was mainly due
to a larger foreign currency translation loss resulted from the substantial
depreciation of the New Taiwan Dollar against the U.S. dollar for net assets of
Taiwan segment for the year ended December 31, 2022.

                                       58

Table of Contents

Liquidity and Capital Resources

Cash requirements



Our primary sources of liquidity are cash and cash equivalents, time deposits,
marketable securities, and cash generated from operations. Cash available from
operations, including our cash, time deposits, and borrowings under our
revolving line of credit, will be sufficient for our working capital needs,
including commissions payable to sales professionals, performance bonus payable
to management, payments of tax liabilities, marketing and adverting needs to
promoting sales, as well as purchase of equipment. However, future business
opportunities may cause a change in our estimate.

Contractual cash obligations

The following represents a summary of the Company's contractual cash obligations and related scheduled maturities as of December 31, 2022:



                                                            Payments due by period
                                                    Less than                                    More than
Obligations                           Total           1 year        1-3 years     3-5 years       5 years
Debt obligations (1)               $ 21,009,464    $ 21,009,464    $         -    $        -    $         -
Operating lease                       7,341,134       3,589,189      3,111,693       640,252              -
Contractual obligations (2)           2,745,128       2,256,282        488,846             -              -
Capital commitment (3)                9,288,077               -            

 -             -      9,288,077
                                   $ 40,383,803    $ 26,854,935    $ 3,600,539    $  640,252    $ 9,288,077

(1) Debt obligations include our revolving credit facilities from banks.

Contractual obligations include other obligations related to compensation (2) plans with Law Broker's officers, and amount due to previous shareholders of

AHFL.

(3) Capital commitment related to the Joint Venture Agreement (the "JV

Agreement") with non-related parties with AIlife is NTD 285 million.

Cash flows

The following table presents a comparison of the net cash provided by operating activities, net cash used in investing activities and net cash provided by financing activities for the year ended December 31, 2022 and 2021:



                                                              Year Ended 

December 31,


                                                 2022             2021            Change        Percent
Net cash provided by operating activities    $  13,632,776    $  13,775,488    $   (142,712)      (1.0) %
Net cash used in investing activities          (7,371,488)      (9,446,329)        2,074,841     (22.0) %
Net cash provided by financing activities        3,076,561        4,516,778

(1,440,217) (31.9) %

Operating activities



Net cash provided by operating activities for the year ended December 31, 2022,
was $13.6 million compared with net cash of $13.8 million provided by operating
activities for December 31, 2021. The decrease of $0.2 million or 1.0% was
mainly recognized gains on the disposal of nonfinancial assets in Jiangsu Law
and unrealized foreign currency exchange gains but partially offset by the
higher growth of net income for the year ended December 31, 2022, compared with
that of the same period in 2021.

                                       59

  Table of Contents

Investing activities

Net cash used in investing activities was $7.4 million for the year ended
December 31, 2022 in comparison with net cash of $9.5 million used in investing
activities for the year ended December 31, 2021. The decrease in outflow was due
to inflow from disposal of subsidiary, which was partially offset by the
increased outflow for time deposit purchases.

Financing activities



Net cash provided by financing activities was $3.1 million for the year ended
December 31, 2022 in comparison with net cash of $4.5 million provided in
financing activities for the year ended December 31, 2021. The decrease was
mainly due to the decrease in net proceeds from additional borrowings under the
revolving credit agreements during the year ended December 31, 2022.

Off Balance Sheet Arrangements

We did not have any off-balance sheet arrangements as of December 31, 2022.

© Edgar Online, source Glimpses