MediaShift, Inc. announced the issuance of its third technology patent, further strengthening its proprietary in-session ad technology. This patent improves upon MediaShift's already seamless user experience specifically through better search driven ad recognition and substitution on private networks, while providing additional protected tools for delivering relevant advertisements to WiFi users. Digital advertising is undergoing another evolution driven by the demand for more rich content by on-the-go users.

Simultaneously, WiFi - the preferred connectivity method for this audience - is experiencing explosive growth. The traditional ad delivery process diminishes user experience and leads to delays resulting in viewer abandonment. The new patent further extends MediaShift's last-mile WiFi ad platform's targeting capabilities by leveraging peer-to-peer proxy networks, the dynamic routing of content, localized cache technology, and distributed reporting solutions.

These enhanced capabilities allow MediaShift to continue to build fast and targeted ad delivery while maximizing bandwidth utilization, which benefits advertisers and enhances user experience by reducing latency and redundant bandwidth.