Cognetivity Neurosciences Ltd. announced that its Integrated Cognitive Assessment ("ICA") technology, in the form of its mobile device application branded as "OptiMind", is being deployed under a paid, pilot-based arrangement (the "Pilot Project") by the Mitsui Sumitomo Primary Life ("MSP Life") and Mitsui Sumitomo Aioi Life ("MSA Life") companies of the Japanese insurance giant, MS&AD Insurance Group Holdings ("MS&AD"). Starting on July 20, 2022, the Pilot Project allows MS&AD and Cognetivity to demonstrate the potential of the ICA cognitive function measurement tool for personal use, with a view to deploying it at scale to MS&AD's extensive client base upon successful completion. As a progressive platform for risk solutions, MS&AD has a goal of utilizing advanced digital technology to enhance healthcare services that lead to better health as well as preventing and detecting diseases in their early stages in order to prevent serious illness.

Using ICA technology allows MS&AD to offer measurement of brain performance, which can highlight issues at an early stage when they can be more easily addressed as part of their proactive approach to customer health. The pilot deployment has been enabled by MS&AD Ventures Inc., an affiliate entity based in Menlo Park, in the Silicon Valley of northern California, USA. MS&AD Ventures provides support to employees of MS&AD, helping to discover advanced technologies and novel services that can add value to MS&AD's business model.

MSP Life and MSA Life expect to make the necessary preparations to deploy the ICA technology to their customers as soon as its utility has been confirmed through the Pilot Project. OptiMind is an ICA powered application that uses smartphones to quickly and sensitively measure cognitive function. Based on Cognetivity's patented ICA platform, the app uses a rapid visual classification test to measure brain performance, and can incorporate measurements of lifestyle habits such as sleep and amount of exercise to give lifestyle recommendations to optimize users' brain health.

This system is useful not only for the elderly who are concerned about potential cognitive decline, but also for adults who would like to take control of their brain health and maximize their brain's performance in their day to day lives. The ICA was initially developed by Cognetivity as medical software, in the form of the FDA registered and CE marked CognICATM application, to help diagnose neurological issues such as dementia at an early stage. However, the practicality and usefulness of the test allows it to be used in a variety of situations where the ability to quickly and accurately measure brain function over time can improve lives and reduce risk.