By Will Feuer


Shares of PSQ Holdings, an online marketplace that bills itself as catering to patriotic consumers and businesses, jumped in morning trading after merging with Colombier Acquisition, a special-purpose acquisition company.

The stock rose more than 35% to $18.88 in morning trading on Thursday.

PSQ Holdings, whose marketplace is called PublicSq, struck its deal to merge with the SPAC in February.

"For too long, progressive corporations have prioritized highly politicized ideas over the interests and values of the American people," Founder and Chief Executive Michael Seifert said at the time. "Because of this, we, as patriotic Americans, are hungering for a future where the power is back in the hands of 'We the People' and a parallel economy is created."


Write to Will Feuer at Will.Feuer@wsj.com


(END) Dow Jones Newswires

07-20-23 1017ET