Eyeota announced it has expanded its existing partnership with Comscore to create a first-of-its-kind cookie-free targeting capability for brands and marketers. Following the successful expansion of contextual capabilities for B2B Predictive Audiences across European markets in first quarter of 2021, Eyeota and Comscore are now creating a truly global contextual solution by further expanding its reach. This partnership will combine Eyeota?s expansive global data footprint with Comscore?s industry-leading panels and contextual capabilities, transforming audience targets into privacy-friendly contextual signals. This unique targeting capability will allow advertisers to reach more relevant audiences via contextual targeting across Asia and the Americas. Predictive Audiences represents a ground-breaking solution -- one that is both cookieless and privacy-friendly -- with targeting capabilities that dramatically improve audience reach. Predictive Audience segments are made possible by Comscore?s massive user panels and AI classification engine. The combination of these two assets provides Comscore with an unrivaled capability to translate directly-observed user behavior into cookie-free targeting segments. Unlike many contextual solutions that simply use contextual categories as a proxy for audience targeting, Comscore leverages the comprehensive media consumption behaviors of panelists to train, validate and produce machine learning algorithms that predict content consumption based on 350,000 of topical categories for superior predictive segments. This partnership enables advertisers to identify and reach audiences based on granular consumer behaviors, all via privacy-friendly contextual signals built on B2B data. Beyond Predictive Audiences, Comscore will also be making extensive and continued use of Eyeota Translate, an ID agnostic resolution for creating global data interoperability and increased digital reach and activation. As an early adopter of Eyeota Translate, Comscore has seen significant success in utilizing this feature to translate contextual signals from mobile identifiers. Through this expanded partnership, Comscore will broaden the reach of Eyeota Translate?s cookieless identification capabilities into Asia and the Americas. Under the new expansion of this contextual solution, Comscore?s Predictive Audiences will be available both geographically and according to language. Coded for more than 45 languages, Comscore?s Predictive Audiences will now offer more than 90 Eyeota predictive audience segments. Under the new partnership with Eyeota, the new set of Predictive Audiences will have a focus within the B2B vertical, but also cover industry verticals such as automotive, consumer electronics, CPG and more.