contextLogic Inc. announced an agreement with Octopia, which will open up a gateway for hundreds of Europe-based merchants to start selling on its platform. As part of the deal, which is set to go live in Fourth Quarter 2023, Wish will only allow merchants with merchant ratings of 4, 5 or above as the marketplace continues on its journey to improve the range of listings on its platform. Octopia's merchants offer a range of goods spanning consumer electronics, beauty, fashion, home & garden and shops - many of which are recognized household brands.

Most of its merchants are based in Europe, with a large proportion distributed across France. Through the partnership, merchants and brands on the Octopia platform will be able to quickly and easily sell to millions of consumers on the Wish marketplace. Octopia merchants will have free access to a direct integration module on the Octopia platform that connects them directly to Wish's merchant dashboard.

The module will sync their products and orders between Octopia and Wish. Octopia merchants will also benefit from a suite of additional marketing and sales support and a number of special incentives. Wish will enjoy official "Trusted Partner" status on Octopia and will benefit from a special landing page on the Octopia platform for merchants.

Earlier this year, Wish introduced flat rate shipping to customers in its major markets. The flat rate shipping fee is applied to all eligible items1 over 10 EUR, at no additional cost to merchants.