Cowell e Holdings Inc. announced that Mr. Seong Seokhoon has resigned as Chief Executive Officer and Chief Financial Officer, with effect from 19 April 2018. The company announced that Mr. Lee Kyung Koo has been appointed as Chief Executive Officer with effect from 19 April 2018 and Mr. Cho Young Hoon has been appointed as Chief Financial Officer, with effect from 19 April 2018. Mr. Lee Kyung Koo is responsible for managing the overall business operations and achieving the strategic objectives of the Group.

Prior to joining Group in April 2018 as the Chief Executive Officer, Mr. Lee had over 30 years of work experience in finance, human resources, procurement and management innovation. Mr. Lee started his career in Samsung Electronics Co. Ltd. in 1984 and had worked there for 26 years.

His last position within Samsung Electronics was a director of the network division of Samsung Electronics, with overall responsibility for accounting, finance, human resources, procurement, and management innovation. After serving as a director for 5 years, Mr. Lee moved to Hanhwa Techwin Co. Ltd. (formerly known as Samsung Techwin Co.

Ltd.) and had worked as chief financial officer until 2015. Mr. Cho Young Hoon joined Dongguan Cowell Optic Electronics Co. Ltd. in July 2013 as a manager of strategic planning division being responsible for supervising daily financial and sales operations of Cowell China.

Mr. Cho has promoted to a director of Cowell China in September 2016. Prior to joining Cowell China in July 2013, Mr. Cho had worked at LG Electronics Inc. as an assistant manager from July 2002 to July 2013 engaging in the manufacture and sale of consumer electronics such as mobile phone, TV and air conditioner. Mr. Cho received a bachelor's degree in economics from Yonsei University in Korea in February 2002.