DALMIA BHARAT GROUP ENHANCES BRAND PORTFOLIO IN PATNA Introduces Dalmia DSP Cement - The Last Word in Dhalai Expertise Patna, 19thJuly, 2016: Reiterating the values of quality and expertise,Dalmia Bharat Cement, a leader in the specialty cements space and the country's largest producer of slag cement, extended its growing brand portfolio by launching the ultimateDhalai Special Dalmia DSP Cement inPatna, today, marking a new chapter in the cement manufacturing sphere. The new brand was launched byMr. Mahendra Singhi, Group CEO, Dalmia Cement Bharat Limited (DCBL). He was joined byMr. Amandeep, Director and CEO, OCL India Ltd, a group company of Dalmia Bharat Group. He was joined by the leadership team represented byMr. B K Singh, Senior Executive Director and Group Head - Corporate Marketing and Branding, Dalmia Bharat Group and Mr. Indrajit Chatterji, Executive Director, OCL India Ltd.

Mr. Mahendra Singhi said, "Dalmia Bharat Group has a unique status as a leader in special application products. Dalmia Cement has been present in the Patna market for the last 20 months. Bihar is gradually shifting towards an increased demand for quality products with precise delivery and services. On the other hand, with the development of infrastructure, the market is set to witness a boom in the construction sector which is the demand driver of cement. In conjunction with these growing needs we have introduced the premium dhalai products tapping the robust cement market in Eastern part of India. Catering to the premium segment, Dalmia DSP will manufacture the best quality products through superior technology and breakthrough innovation. "

Mr. Amandeep, said, "Dalmia Bharat Group with its 75 years of expertise acts as a pillar of strength in creating the blueprint for tomorrow's growth and prosperity in terms of infrastructural growth in Bihar. With the launch of Dalmia DSP in Patna today, Dalmia Bharat Group is scripting a new chapter in the construction space across the state through a first-of-its-kind innovation. Rapid urbanisation, need for world class infrastructure, rural roads, housing projects for all, has led to constructive capital expenditure in the state of Bihar over last few years. At present, Bihar is witnessing the highest growth among eastern states in terms of demand for cement. The magnitude of development in the state will further set impetus on the growth curve of Bihar and we at Dalmia Bharat Cement, through our constant innovation would like to be the architects of change."

With the launch of Dalmia DSP in Bihar Dalmia Cement is considered as the benchmark for the best of technological innovation, end-to-end product range and exceptional quality. Manufactured at world-class plants using unmatched technology, Dalmia DSP is a best-in-class product specially engineered for Dhalai applications. In line with Dalmia Bharat Group's constant strive for green equity, the Dalmia Dhalai Special Cement, will be offering better development of strength at a significantly lower water requirement.

Dalmia Bharat Cement will provide complete solution for one's dream house. The company will be offering a value added customized service provided by a team of qualified and dedicated Civil Engineers through TecExpert. It will offer all kinds of pre and post sales services at no cost. These includes on-site visits, testing of raw materials, testing of concrete and guidance on best construction practices, so that consumers are always informed and one-step ahead in chasing their dream. Customers can register for free demo/on-site supervision by dialling 1800 420 3031 (Toll-free number).

About the Product:

Dalmia DSP Cement

  • Manufactured at ultra-modern plants using unmatched technology, Dalmia DSP is a best-in-class product specially engineered for Dhalai applications

  • Dalmia DSP offers 'Delta 25 Power', ensuring dense tough concrete for lifelong solidity and carefree durability.

  • Well-researched and scientifically formulated for life-long stability

  • Ideal particle size for better strength development at lower water requirement

  • Breakthrough 'BOPP Laminated' packaging - Completely water-resistant and tamper-proof

  • Superior fineness for slender and defect-free structure design

  • Best-in-class 1-day (15 Mpa+) and 28-day (56 Mpa+) strength

  • Optimal fineness and low heat of hydration for crack-free and durable concrete

  • Ideal chemical composition for impermeable concrete, resulting in long-lasting and corrosion-free RCC structure

  • Brighter finish of exposed concrete surfaces for better insulation

  • Better workability and enhanced concrete placement increases labour efficiency

About Dalmia Cement (Bharat) Ltd.

Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited (BSE Code: 533309|NSE Symbol: DALMIABHA and listed in MSE), is a leading player in the cement manufacturing since 1939. It is the third largest cement group in India and has been in existence for more than 75 years. With a growing capacity, currently pegged at 25 MnT, Dalmia Cement is also the third largest manufacturing capacity in the country. Spread across eight states and 11 manufacturing units, the company is also the category leader in super-specialty cements used for oil wells, railway sleepers and air strips and is the country's largest producer of slag cement. Dalmia Cement has also partnered recently with International Finance Corporation to promote sustainable business. Visit us at http://www.dalmiacement.com

For further information please contact: Deepak Patra

Manager-Corporate Communications M: +91 9831040535

OCL India Limited

patra.deepak@ocl.in

Dalmia Bharat Limited published this content on 19 July 2016 and is solely responsible for the information contained herein.
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