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In a memorable mainstage session for hundreds of SXSW festival goers in
"People wonder what culture means - it's the hard stuff," said Bastian. "It's the fabric of your company and your values. We invest in the culture of our people, and we unleash them to do their best in taking care of our customers."
Bastian touched on some of the most challenging moments Delta has faced over the decades, from bankruptcy to the COVID-19 pandemic. In every instance, decisions to invest in customers and employees - committing to profit-sharing for employees as the company emerged from bankruptcy, for example, or blocking the sale of middle seats during the pandemic - proved vital to building trust and strengthening the brand.
"When you do the right thing, it becomes the smart thing," said Bastian.
Following Bastian and Shontell's discussion, a new episode of Gaining Altitude, a one-on-one discussion series hosted by Delta, took place live on stage, featuring Chef
"Opening a restaurant is telling a story, a story of the people who work with us," said
From expedited access at some of the festival's most popular events to an exquisite members' lounge in the center of the action, Delta is rolling out the red carpet for SkyMiles Members as the official airline partner of SXSW this year.
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