Spikes Asia, APAC's most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Grands Prix and Special Award winners for 2024 this evening.
Australia saw the highest number of Grands Prix at eight, including five Grands Prix for "FitChix", for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for "My Japan Railway", for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for "Unbranded Menu", for McDonald's, entered by Leo Burnett, Manila.
Speaking about the Winners, Simon Cook, CEO, LIONS, said: "Congratulations to our 2024 Spikes Asia Award winners. What an exciting time for creative marketing in this very special part of the world. This region continues to be a creative powerhouse, and this is reflected in the body of work awarded by our expert Juries this year. The breadth of the winners showcases the region's collective effort to elevate the role of creativity in driving business performance and positive change in the world. Thank you to our wonderful Jurors, for setting the creative standard for the year region."
This year's Grand Prix winners are:
Brand Experience & Activation
From 423 entries received, 35 Spikes were awarded: 4 Gold, 12 Silver, 18 Bronze and the Grand Prix that went to "FitChix", for Honest Eggs Co., by VML, Melbourne, Australia
Creative Commerce
From 61 entries received, 5 Spikes were awarded: 1 Gold, 2 Silver, 1 Bronze and the Grand Prix that went to "FitChix", for Honest Eggs Co., by VML, Melbourne, Australia
Creative Data
From 35 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to "Lay's Smart Farm", for Lay's, by Leo Burnett, Mumbai, India
Creative Effectiveness
From 46 entries received, 5 Spikes were awarded: 1 Gold, 3 Bronze and the Grand Prix that went to "The Last Performance", for Partners Life, by Special, Auckland, New Zealand
Creative Strategy
From 181 entries received, 15 Spikes were awarded: 2 Gold, 4 Silver, 8 Bronze and the Grand Prix that went to "The First Digital Nation", for The Government of Tuvalu, by The Monkeys, Part of Accenture Song, Sydney, Australia
Design
From 124 entries received, 12 Spikes were awarded: 3 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to 'Untangling The Politics Of Hair', for STIR, by FCB India, Gurugram, India
Digital Craft
From 59 entries received, 5 Spikes were awarded: 2 Silver, 2 Bronze and the Grand Prix that went to "My Japan Railway", for JR Group, by Dentsu Inc, Tokyo, Japan
Direct
From 234 entries received, 15 Spikes were awarded: 2 Gold, 5 Silver, 7 Bronze and the Grand Prix that went to "My Japan Railway", for JR Group, by Dentsu Inc, Tokyo, Japan
Entertainment
From 134 entries received, 10 Spikes were awarded: 1 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to "Perfect Days", for Perfect Days, by Mount / Dentsu Inc, Tokyo, Japan
Read more: https://www.acnnewswire.com/press-release/english/89568/
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DENTSU INC. 
