Deoleo introduced a new bottle design for the world's number one olive oil brand. Developed to bring Bertolli Olive Oil's heritage and quality craftsmanship to life in a modern yet authentic way, this refined visual identity celebrates the brand's home of Lucca, Italy, in both shape and sentiment. In addition, Bertolli Olive Oil is collaborating with Italian-American chef Laura Vitale, star of YouTube cooking show 'Laura in the Kitchen,' to demonstrate how simple it is to cook well to live well with Bertolli creating easy and enticing recipes, and elevating life through premium quality, rich flavors and exceptional nutrition. Vitale, who moved to the U.S. from Naples, Italy, when she was 12 years old, will work with Bertolli Olive Oil to develop content that emphasizes the ease and enjoyment of cooking. As a teenager, she developed her love for cooking from her Italian grandmother, learning many of the simple recipes for classic Italian dishes over the phone. Deoleo tapped Stranger and Stranger to redesign the Bertolli Olive Oil bottle globally. The company drew inspiration from the brand's unique history, pioneering of new flavor profiles, labeling and packaging practices, and commitment to quality and simple ingredients for living well. From top to bottom, the bottle features an oval shape to replicate the shape of the heart of Lucca, a Tuscan city well known for its round design created by a series of fortifications. The label features a picture of a ship to represent Bertolli being the first brand to export olive oil to America and the great migration of Italians coming to America. Small details in the typographic choices are a nod to Bertolli's quality, authentic Italian past and heritage. The bottle retains the Bertolli logo and dark color to protect against light and help further safeguard the quality of the olive oil during its lifecycle.