AHAlife Holdings Limited has appointed luxury and e-commerce veteran Christopher Colfer as a Non-Executive Director of the Company, effective from 24 March 2016. Colfer will serve an important advisory role and bring his strong expertise in luxury and e-commerce to Colfer is an international Chairman, Chief Executive and Board Director with an exemplary track record in multiple industry sectors including luxury goods, branded goods and E-Commerce. During his career he has revitalised and repositioned organizations and brands to industry leaders.

Notably, Colfer successfully transformed UK luxury goods brand Alfred Dunhill Ltd. as CEO from June 2005 to October 2012.